Apple has debuted two new TV commercials for iPhone 7 Plus on U.S. broadcast and cable networks.

Both ads, “Profile Picture” and “Boyfriend,” focus on Portrait Mode within the iPhone’s camera app.

When you shoot in Portrait mode on iPhone 7 Plus, it softens the background. That’s the difference between a good picture and your profile picture. – Apple

When you shoot in Portrait mode on iPhone 7 Plus, your subject stands out from the background. And just like that, your boyfriend becomes your boyfriend. – Apple

Profile Picture:

Boyfriend:

MacDailyNews Take: We’ve actually sold people on getting iPhone 7 Plus over other iPhones (and iPhone knockoffs) simply by demoing Portrait Mode. It’s smart of Apple to continue to highlight this feature in TV spots.

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Apple debuts two new TV ads for iPhone 7 Plus focusing on Portrait mode – February 13, 2017