Apple has debuted two new TV commercials for iPhone 7 Plus on U.S. broadcast and cable networks.

Both ads, “Soul Mate” and “Creek,” focus on Portrait Mode within the iPhone’s camera app.

When you shoot in Portrait mode on iPhone 7 Plus, your subject stands out from the background. That’s the difference between your housemate and your soul mate. – Apple

When you shoot in Portrait mode on iPhone 7 Plus, your subject stands out from the background. And just like that, your photo goes from fine to fine art. – Apple

Soul Mate:

Creek:

MacDailyNews Take: We’ve actually sold people on getting iPhone 7 Plus over other iPhones (and iPhone knockoffs) simply by showing them Portrait Mode. Smart move to highlight this feature in TV spots, Apple!