Apple debuts two new TV ads for iPhone 7 Plus focusing on Portrait mode

Apple has debuted two new TV commercials for iPhone 7 Plus on U.S. broadcast and cable networks.

Both ads, “Soul Mate” and “Creek,” focus on Portrait Mode within the iPhone’s camera app.

When you shoot in Portrait mode on iPhone 7 Plus, your subject stands out from the background. That’s the difference between your housemate and your soul mate. – Apple

When you shoot in Portrait mode on iPhone 7 Plus, your subject stands out from the background. And just like that, your photo goes from fine to fine art. – Apple

Soul Mate:

Creek:

MacDailyNews Take: We’ve actually sold people on getting iPhone 7 Plus over other iPhones (and iPhone knockoffs) simply by showing them Portrait Mode. Smart move to highlight this feature in TV spots, Apple!

5 Comments

  1. All my life, having short fingers to go with my short stature has been a bit inconvenient, but now it’s like

    BWWAAHHAAA 😭😭😭😭😭

    I’ve tried holding the iPhone 7 Plus, but once you add a case my thumb can’t even reach the home button.

    Life’s not fair.

  2. Honestly I never use my iPhone 7plus for photography. In fact, I never use it to make phone calls either. Why the hell do I continue buying one every damn year?

    1. Something like addiction. A simple solution. Buy a Apple Watch and/or Apple TV next year so you blow your iPhone money. Still not working through in a iPad, especially a pro. Of course a MacBook Pro can really help deplete that iPhone account. If this is still not stopping you from the iPhone 8 next year then you need a Mac Pro. I’m talking about 12 core, 64 GB of memory, and a TB of storage. If this does not solve your iPhone problem next year than please adopt me. /s

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