Both ads, “Profile Picture” and “Boyfriend,” focus on Portrait Mode within the iPhone’s camera app.
When you shoot in Portrait mode on iPhone 7 Plus, it softens the background. That’s the difference between a good picture and your profile picture. – Apple
When you shoot in Portrait mode on iPhone 7 Plus, your subject stands out from the background. And just like that, your boyfriend becomes your boyfriend. – Apple
MacDailyNews Take: We’ve actually sold people on getting iPhone 7 Plus over other iPhones (and iPhone knockoffs) simply by demoing Portrait Mode. It’s smart of Apple to continue to highlight this feature in TV spots.
Apple debuts two new TV ads for iPhone 7 Plus focusing on Portrait mode – February 13, 2017