“Back in October during Apple’s MacBook Pro unveiling, the company took some time away from its Mac lineup to unveil a new app called ‘TV,'” Zach Epstein reports for BGR. “Netflix had no interest in being involved with Apple’s new TV app at launch, and at the time it seemed unlikely that the company would ever be onboard with the TV app.”

“The good news for iPhone, iPad and Apple TV users is that Netflix has had a change of heart and has made its content accessible in the TV app,” Epstein reports. “The bad news is that the company hasn’t gone all-in with the TV app, and there are some huge limitations that fans won’t be happy with at all.”

“Beginning this week, a large portion of Netflix’s catalog has been made accessible in the TV app. Users can search for content and streaming it right from inside the app, just like they can with other popular services like HBO Go,” Epstein reports. “The caveat — and it’s a huge caveat — is that Netflix’s most desirable content cannot be found through Apple’s TV app: No original Netflix shows or movies are accessible in the TV app for the iPhone, iPad and Apple TV.”

Read more in the full article here.

MacDailyNews Take: It’s all about the bass… Oh, wait, that’s Beats. It’s all about the data, the data, the data…

Tim Cook’s utterly tone-deaf and hubristic statement when unveiling the TV app this fall — “And now, with the TV app, there’s really no reason to watch TV anywhere else” — remains as laughable as ever.

Apple’s new TV app shows just how painfully behind Apple is – December 14, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s new ‘TV’ app won’t include Netflix or Amazon Video – October 28, 2016

Hulu inks deals with Fox and Disney, adding ESPN, Fox News and more to forthcoming live service – November 1, 2016
Google signs up CBS for planned web TV service to debut in early 2017; close to deal with 21st Century Fox – October 20, 2016
Apple’s Eddy Cue alienated cable providers and networks with an assertive negotiating style – report – July 28, 2016