“Research firm Kantar says that [sales of] iOS phones rose to a level that equated to a 40.5-percent market share in the three months ending in October,” Ed Oswald reports for Digital Trends. “This was its highest share of the market since the quarter ending January 2015, and up nearly seven points year over year. The iPhone 7 was the top-selling phone, commanding a 10.6-percent share.”

“Another key finding was that Android appears to be struggling in the U.S., seeing a 5.6-percent market share drop,” Oswald reports. “The platform in general has seen a market share slip every year since 2012. One potential reason for the decline could be the end of phone subsidies. Traditionally, Android phones were more heavily subsidized than their iPhone counterparts, putting Apple’s devices at a premium.”

“Another reason could be Apple’s change in strategy generally over the same period to expand its line, either by merely continuing to manufacture older models or by introducing budget versions like the 5C and iPhone SE at cheaper prices,” Oswald reports. “Either way, it’s good news for Apple. Even more good news is that Kantar believes the loss of the traditional headphone jack is all but a non-issue for consumers as it hasn’t had a huge effect on sales overall.”

Read more in the full article here.

MacDailyNews Take: There’s only one aspirational smartphone. The wannabes are what people settle for when they aren’t thinking, don’t know any better, or mistakenly think sticker price equals the total cost of ownership.

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