“The Piper Jaffray managing director said on ‘Squawk Box’ that a survey of 1,000 consumers conducted by his firm’s retail team over the past month showed the iPhone was even more sought after this year, as Cyber Monday gets underway with Black Friday and the long Thanksgiving shopping weekend in the rearview mirror,” Belvedere reports. “‘The percentage of people who wanted an iPhone [was 7.2 percent]. That was the No. 1 requested gift. It was [5.2 percent] in 2015,’ Munster said, referring to the findings of Piper Jaffray’s fifth annual Holiday Spending Intentions Survey.”
Belvedere reports, “Reviewing brand preferences within top gifts, Apple mindshare, a measure of what consumers say they’ll buy, increased to 10.3 percent in 2016, with teens predominantly requesting the iPhone and MacBook products, according to the survey.”
Read more in the full article here.
MacDailyNews Take: Big Christmas season for Apple!
[Thanks to MacDailyNews Readers “Fred Mertz,” “Sarah,” and “Dan K.” for the heads up.]