“Who’s the big daddy in online television streaming? Netflix. This week Netflix did something really worthwhile for customers and points viewers to the direction Apple’s next Apple TV needs to go. Netflix lets you download select movies and TV shows to be viewed offline later,” Kate MacKenzie writes for PixoBebo. “That means there’s no need for an internet connection. Load up on the select content, view while you’re on an airplane or traveling by car.”

“That’s a great idea, of course, and it’s likely to spread, but it should be obvious to Netflix, Apple, Google, Amazon, cable TV companies, and content producers what all of us want in the near future. It’s simple,” MacKenzie writes. “All content, on any device, all the time.”

“I know what I want. I know what I’m willing to pay for. And I know it’s not going to happen that way,” MacKenzie writes. “When Apple moves the bar closer to that goal I’ll recommend an Apple TV again.”

Read more in the full article here.

MacDailyNews Take: We also like to be able to watch The Grand Tour on our Apple TVs. In 4K, too.

Until then, Tim Cook’s hubristic statement this fall — “And now, with the TV app, there’s really no reason to watch TV anywhere else” — remains as laughable as ever.

SEE ALSO:
Netflix now lets you download episodes to watch offline – November 30, 2016