“Apple Inc. is looking to grow its Canadian Apple Music subscriber base by offering a discounted plan for college and university students, a popular demographic for the company’s physical products,” Josh McConnell reports for The Financial Post.

“The tech giant said Tuesday that Canadian college and university students can now get the paid-for music streaming service for $4.99 a month, or half its usual subscription price, for up to 48 months — though those months don’t have to be consecutive,” McConnell reports. “Student plans already existed in seven countries prior to Tuesday, but now Canada has been added alongside others to bring the total up to 25.”

“Existing Apple Music members can change their subscription from the normal $9.99 plan to the student offering through the Music or iTunes apps,” McConnell reports. “Apple said in September that Apple Music has 17 million paying customers, up from 15 million in June.”

Read more in the full article here.

MacDailyNews Take: As we wrote back in February on the occasion of Apple Music surpassing 11 million paying members:

Apple Music launched in over 100 countries. That’s an average of fewer than 110,000 subscribers per country since last June. Maybe there just aren’t that many true music lovers out there? It seems like most people are happy enough to be music dabblers for the price of free, even among well-heeled Apple users.

Apple offers students half-price $4.99 Apple Music subscriptions starting today – May 6, 2016