“Many of us can remember our first encounter with an Apple product. For a rare few, it may have been the Apple 1 (1976). For some, the turning point was the iMac (1998). And who can forget the frenzy surrounding the iPod’s debut some 15 years ago, or the iPhone (2007), the iPad (2010), and most recently the Apple Watch and Apple Pencil (both 2015),” Tony Chambers writes for Wallpaper*. “Launching today, a new book gathers Apple’s most memorable projects in a visual compendium engineered with the same precision and scrupulous attention to detail as one of its products.”

“This is a comprehensive and objective portrait of Apple products produced over the past 20 years,” Chambers writes. “It is a quiet and elegant work, a high-quality piece of book design, typography and production. It is far from a show-off vanity project. Great care, time – and money – has been spent on making it a paean to good, useful design and manufacturing. It is also of course a paean to Steve Jobs. In the five years since his death, Apple has forged on without him. Designed by Apple in California is a tribute both to him, and to the products that have shaped our future.”

“The tome is Apple at its purest: the products,” Chambers writes. “We caught up with Ive to find out more…”

Jonathan Ive, Apple Chief Design Officer

Jonathan Ive, Apple Chief Design Officer

Wallpaper*: The new book, quite unusually for Apple, is a look back.

Jony Ive: The biggest challenge for us was the fact that our focus and preoccupation is always on the future. So that tends to exclude much time to look back at the work we have previously done. Sometimes if we are struggling with a particular issue then that gives us reason to go back and look at the way we have solved problems in the past. But because we’ve been so consumed by our current and future work we came to realise we didn’t have a catalogue of the physical products. So about eight years ago we felt an obligation to address this and build an objective archive. Many of the products that you see, we actually had to go out and purchase [laughs]. It’s a rather shameful admission, but it’s just not an area that we really invested much time or energy in, so we started to build an archive of the physical products.

Much more in the full interview – recommended – here.

MacDailyNews Take: “Many of us can remember our first encounter with an Apple product.” For us, it was the Apple IIe and, shortly thereafter, the Macintosh.

Since Steve Jobs passed, Jony Ive has always held the most power at Apple.

Jony Ive is the most important person at Apple.MacDailyNews, May 27, 2015

What Jony wants, Jony gets.

The fact is that Apple without Jony Ive is worse off than Apple without Tim Cook. Tim Cook is easier to replace than Jony Ive.

Steve Jobs called Jonathan Ive his ‘spiritual partner’ at Apple. He told his biographer Walter Isaacson that Ive had ‘more operation power’ at Apple than anyone besides Jobs himself — that there’s no one at the company who can tell Ive what to do. That, Jobs said, is “the way I set it up.” — MacDailyNews, May 25, 2015

SEE ALSO:
‘Designed by Apple in California’ photo book chronicles 20 years of Apple design, dedicated to the memory of Steve Jobs – November 15, 2016
Steve Jobs left design chief Jonathan Ive ‘more operational power’ than anyone else at Apple – October 21, 2011