IDC surveyed 1,082 U.S. consumers through an online survey on October 17th and 18th, four days after Samsung decided to halt production on the Note 7. The survey focused on three groups of consumers: current Samsung smartphone owners (507), past Samsung smartphone owners (347), and smartphone owners who have never owned the Samsung brand (228).
The survey found that half of the 24 Note 7 owners polled said they have or will choose an Apple iPhone to replace their recalled phone, while just 17% said they would choose another Samsung.
Most said they will return their phone through a carrier’s physical store. IDC notes that “due to the limited installed base, just 24 Note 7 users were captured in the survey; as such, data in those questions should be viewed as directional only.”
Source: International Data Corporation
MacDailyNews Take: Despite the limited sample size, more bad news for beleaguered Samsung is excellent news for the company that created the modern smartphone, only to have it poorly imitated by the rest of the world.
Moral of the story: Those who buy knockoff iPhones from a South Korean dishwasher maker get burned. And only half of them are capable of wising up (the right side of the bell curve). These painfully obtuse 17% who line right back up for even more abuse and inferior, insecure Samsung products are obviously wading in the low end of the gene pool.
Hello? Samsung has no clue why their phones explode, yet they shipped replacements anyway, assuring their customers they were safe. Anyone who goes back for more of that is dumber than a cinder block.
Anyhow, it’s more than close enough to 5 o’clock somewhere for us! Interns, TTK and have it ready to go the second we get back from our first run with our brand spanking new Apple Watch Nike+ units! Helllloooo, GPS and goodbye to runs with iPhone 7 Plus units strapped to our arms!
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