“If you want to watch a master at work, observe Apple’s timing of product launches,” Vlad Savov writes for The Verge. “It’s one of the underrated aspects of the American giant’s prodigious and prolonged success, but it’s been instrumental.”

“Today’s long-awaited MacBook Pro redesign is just the latest example, coming swiftly on the heels of Apple reporting declining earnings and Microsoft announcing an eye-catching new PC — both of which are liable to be avalanched by excited chatter about Apple’s exciting new laptop,” Savov writes. “What the MacBook Pro refresh is about is reasserting Apple’s lead as the premier laptop maker. The new machine will also serve as a swift response to critics casting doubt over the company’s future because of a lack of new and innovative products.”

Savov writes, “Of course, timing means nothing without a great product and all of this depends on Apple being Apple and delivering a device that becomes the benchmark for its competition. Reviving faith in macOS and Apple innovation at the same time as undermining an old rival’s biggest announcement of the year — who could ask for anything more than that from a product launch?”

Read more in the full article here.

MacDailyNews Take: Microsoft is not Apple’s rival. They’re just another wannabe with an inferior OS. Apple owns the premium PC market lock, stock, and barrel.

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