“Apple has a new App Store, and it is helping at least one game find renewed interest from mobile gamers,” Jeff Grubb reports for VentureBeat.

“Zynga’s Words With Friends app experienced 74 percent growth in downloads the week of September 12 compared to the prior 7-day period thanks to the debut of iOS 10, according to intelligence firm Sensor Tower,” Grubb reports. “In the latest revision of its mobile operating system, Apple introduced the App Store for iMessage that enables developers to release apps with full integration with the iPhone messaging platform.”

“Zynga jumped on that opportunity, and that resulted in big growth for the game,” Grubb reports. “iMessage support is an example of how the publisher is working to bring in new players. And considering that paid off, it’s likely that Zynga may do the same with more games in the future.”

Read more in the full article here.

MacDailyNews Take: Smart move on Zynga’s part.