Apple has debuted a new 60-second television commercial for Apple Watch Series 2, titled “Go Time,” on U.S. network and cable broadcasts.

Apple Watch Series 2 is designed for all the ways you like to move. With Built-in GPS, Water resistance up to 50 meters, and a super fast Dual-Core processor, it will inspire and motivate you every step, stretch, jump and pedal of the way.

Naturally, as the Apple Watch is now swimproof and features built-in GPS, the ad shows the Watch performing amidst much water:


MacDailyNews Take: This is an excellent ad which, as is normal, will also be cut into a 30-second spot for more frequent rotation. This ad is well-titled: With Apple’s wearable now having come of age and into focus, it really is “Go Time” for Apple Watch!

John Gruber on Apple Watch Series 2 and WatchOS 3 – September 14, 2016
CNET reviews Apple Watch Series 2: ‘The smooth wrist companion it was always meant to be’ – September 14, 2016
WSJ reviews Apple Watch Series 2: ‘Apple Watch finds its purpose in life’ – September 14, 2016
The Verge reviews Apple Watch Series 2: There’s something effortlessly cool about it – September 14, 2016
Apple Watch Series 2: Apple refocuses its smartwatch – September 12, 2016