“Apple can’t innovate anymore, say the critics. A chorus of complaints so common that it received a remarkable “Can’t innovate anymore, my ass” response from Apple’s Phil Schiller,” Thomas Ricker writes for The Verge. “But that was three years ago, before the launch of quasi-controversial products like the Apple Watch, the single-USB-port MacBook, that chubby iPhone battery case, and some awkwardly charging peripherals. The complaints have grown louder and more insistent ever since.”

“The unspoken subtext is that Apple, post-Steve Jobs, is incapable of producing another Mac, iPod, iPhone, or iPad moment,” Ricker writes. “Yes, iteration is boring. But it’s also how Apple does business, quite successfully I might add… a single device judged in a vacuum isn’t meaningful to most people anymore. We may long for the excitement of revolution, but what we really want is the comfort that comes with harmony.”

“In 2016 a device is only the starting point of an experience that will ultimately be ruled by the ecosystem in which it was spawned,” Ricker writes. “And Apple’s steady evolution of services like iCloud and Apple Music, and cross-platform software features like AirDrop, Handoff, Find Friends, Universal Clipboard, and Auto Unlock mean iPhones are at their best when used with other Apple gear like MacBooks. I’d argue that Apple’s ecosystem is the company’s greatest innovation yet…”

Read more in the full article here.

MacDailyNews Take: As we wrote on June 14th: “We are armed with Macs, iPhones, iPads, Apple Watches, and Apple TVs and nobody lacking such a lineup can come even remotely close to our day-to-day capabilities. We are more efficient and we can accomplish much more than non-Apple device sufferers because our devices are infinitely more integrated. No other platform or ecosystem can compare.”

SEE ALSO:
It’s the ecosystem, stupid: Why Apple’s latest OS’s complete each other – July 1, 2016
macOS Sierra: Apple’s gateway drug – June 22, 2016
A week with macOS Sierra – June 22, 2016
The new ways Apple’s macOS Sierra works with your iPhone, iPad, and Apple Watch – June 22, 2016