“Apple pessimism is on the rise. New Apple products are being questioned like never before. Even some of Apple’s most loyal customers are beginning to wonder about Apple’s direction,” Neil Cybart writes for Above Avalon. “While many are directing criticism towards Tim Cook, nearly all of the criticism pointed towards Apple can in one way or another be traced back to a different person: Jony Ive.”

“The two most powerful people at Apple are Tim Cook and Jony Ive. While Cook is tasked with making sure the Apple machine is being run by the best team possible, Jony’s role is much more abstract. Cook aims to foster collaboration at the top of Apple’s functional organizational structure. If something goes wrong, much of the criticism is quickly pointed at either Cook or one of his top lieutenants,” Cybart writes. “However, the one area Cook does not have complete control over is product strategy. That distinction belongs to Jony. It may seem hyperbolic to consider Jony the most powerful person at Apple. He no longer spends much time managing anyone on a day-to-day basis. He doesn’t speak on Apple’s earnings conference calls. Wall Street knows very little about him, and neither does Silicon Valley. In fact, following his recent promotion to Chief Design Officer, Jony doesn’t even spend as much time at Apple HQ these days. Yet Jony has such a significant influence over Apple’s product strategy, it is safe to say we are firmly within the Jony Ive era at Apple.”

“Some think Apple’s design-led culture doesn’t fit within today’s changing tech landscape. Others think Apple is running out of ideas. Instead, the opposite is true,” Cybart writes. “By doubling down on design, Apple is placing a rather large bet. Apple executives think design will continue to allow Apple to remain focused on the customer experience. It is this customer experience focus that will then keep Apple relevant and able to ride the technology waves like no one has done before. It all comes back to Jony and the ID philosophy that is guiding Apple. If you have doubts about Apple, you probably are uncomfortable with Jony’s vision for the company.”

Read more in the full article here.

MacDailyNews Take: We’re not at all uneasy. Since Steve Jobs passed, Jony Ive has always held the most power at Apple.

Jony Ive is the most important person at Apple.MacDailyNews, May 27, 2015

What Jony wants, Jony gets.

The fact is that Apple without Jony Ive is worse off than Apple without Tim Cook. Tim Cook is easier to replace than Jony Ive.

Steve Jobs called Jonathan Ive his ‘spiritual partner’ at Apple. He told his biographer Walter Isaacson that Ive had ‘more operation power’ at Apple than anyone besides Jobs himself — that there’s no one at the company who can tell Ive what to do. That, Jobs said, is “the way I set it up.” — <a href="http://macdailynews.com/2015/05/25/jony-ive-promoted-to-chief-design-officer/&quot; target="_new"MacDailyNews, May 25, 2015

It is obvious, however, that Jony has checked out on some products. For example, the horrendous Apple TV Siri Remote. There are so many usability issues with it from its size to button placement to upside-downness in the dark, that it’s clear Jony never saw the thing prior to shipment or, if he did, his mind was elsewhere at the time (Project Titan).

Despite some issues, we firmly believe that Big Things™ are in the Apple pipeline. Patience, Padawans.

SEE ALSO:
Where is Jony Ive? – March 28, 2016
Obviously, Jony Ive is preparing to retire from Apple – May 27, 2015
Jony Ive is Apple’s next Steve Jobs – May 27, 2015
What Jony Ive’s ‘promotion’ really means – May 26, 2015
Now Jony Ive will have an even bigger influence over Apple’s image – May 26, 2015
Stephen Fry meets Jony Ive, Apple’s newly-promoted chief design officer – May 26, 2015
Jony Ive gives up day-to-day managerial duties to focus on big picture – May 26, 2015
Jony Ive promoted to ‘Chief Design Officer’ – May 25, 2015
Jony Ive is the most powerful person at Apple – December 12, 2014
Jony Ive hasn’t been given too much power at Apple – because he’s always had it – February 5, 2013
Steve Jobs left design chief Jonathan Ive ‘more operational power’ than anyone else at Apple – October 21, 2011