“Tim Cook needs to be spending a bit more time in India… Data released Friday by Strategy Analytics show that sales in India of iOS-enabled smartphones, meaning iPhones, fell 35 percent in the second quarter from a year earlier. What’s worse, that decline left the U.S. company with just 2.4 percent of a market that grew 19 percent,” Tim Culpan writes for Bloomberg. “While Apple has experienced decreasing sales and shrinking share in many parts of the world, what’s particularly worrying is its inability to capture customers so early in the Indian market’s development.”

“It’s true that the second quarter is often a trough for iPhone sales, because it occupies that dead zone between old and new devices in Apple’s annual release cycle,” Culpan writes. “Yet such a deep plunge indicates just how little loyalty Cook and his design chief Jony Ive have managed to build for its products. Even in China, where Apple slipped to No. 5 during the same period, the company still managed to garner a 6.7 percent share of a much larger market.”

“Apple is renowned for its creative product design,” Culpan writes. “Now it’s time to apply that zeal for innovation to its business model.”

Read more in the full article here.

MacDailyNews Take: It’s early days yet and Apple just got approved to open Apple Retail Stores in India. Give Cook & Co. a chance to execute the plan before getting too worried.

Apple leases more than 40,000 square feet of office space in Bengaluru, India – July 25, 2016
India clears path for first Apple Retail Store – July 21, 2016
Apple’s Tim Cook samples Bollywood, cricket, in bid to woo India – May 21, 2016
Apple CEO Cook: ‘We are in India for the next thousand years’ – May 20, 2016
Watch Apple CEO Tim Cook at his first cricket game in India – May 19, 2016