“U.S. wireless carriers are talking about raising prices,” Miriam Gottfried reports for The Wall Street Journal. “But the impending arrival of a new iPhone could be reason to doubt their sincerity.”
“Verizon Communications already raised prices last month, and Sprint and T-Mobile US have stated their willingness to consider the same. AT&T, which hasn’t changed its pricing in almost a year, could also be due for an increase. But price increases in a competitive industry are only sustainable if all players follow through with them,” Gottfried reports. “And if history is any guide, the release of a new iPhone could cause carriers to throw discipline out the window.”
“Many wireless subscribers wait until [Apple’s new iPhone launches in September] to buy a new phone,” Gottfried reports. “Many also switch carriers at the same time, creating an opportunity that T-Mobile, for one, hasn’t been able to pass up.”
Read more in the full article here.
MacDailyNews Take: Ahh, real competition among carriers desperate for the best customers! The iPhone user is firmly in the driver’s seat now!
Analyst: Apple iPhone 7 launch to heat up U.S. carrier competition; downgrades T-Mobile US – June 24, 2016