“Mac Rumors reported on data that came from Consumer Intelligence Research Partners and UBS analyst Steven Milunovich, and it was rather telling,” Gottlieb writes. “In the previous quarter, 16% of iPhone 4s users had upgraded to new devices. But with Apple’s introduction of the iPhone SE, which has a small screen and is by far the least expensive iPhone ever, we see that 26% of iPhone 4s owners upgraded to a new iPhone for the current quarter.”
Gottlieb writes, “That’s a winner, but hardly the story.”
Read more in the full article here.
MacDailyNews Take: Hopefully, iPhone SE proves to be a solid winner for Apple in the BRICS.