“For almost the entire lifecycle of the iPhone, every other year has represented a sweeping redesign which kept our most-used tech companion feeling fresh,” Conor Allison writes for Digital Spy.

“With leaks and rumours offering a consensus of little change this time around though,” Allison writes, “it appears the next instalment of the phone could send Apple’s declining handset sales plummeting further.”

“If the reports of a dull refresh are to be believed, customers have indicated they will tap out on upgrading their iPhones later this year,” Allison writes. “According to a new poll conducted by online magazine Quartz, in which 525 US iPhone users were quizzed, just 10% said they would be likely or very likely to upgrade this year if Apple doesn’t redesign its flagship product.”

Read more in the full article here.

MacDailyNews Take: Nope. There’s much more to an iPhone than its case. Plus, roughly 8 out of 10 iPhone users immediately put their new iPhones into a case of their choosing anyway.

Furthermore, the average user spends nearly 100% of their time looking at the front of their iPhone which hasn’t changed in any remarkable way since the iPhone’s inception:

iPhone fronts, 2007-2016

iPhone fronts, 2007-2016

 
iPhone 7 sales will prove the naysayers spectacularly wrong.