“Apple is standing fast for a second consecutive year as the fifth most powerful brand in the U.S. and the top ranked technology company, beating rivals Microsoft, Google and Sony,” Mike Wuerthele reports for AppleInsider.

“Tenet Partners calls the company ‘one of the fastest-rising brands among the companies tracked’ in the index,” Wuerthele reports. “In 2016, all of Apple’s metrics rose, with overall reputation climbing the most since last year’s assessment.”

Wuerthele reports, “Apple is only led on the overall index by Walt Disney, Bayer, Hershey, and Coca-Cola.”

Read more in the full article here.

MacDailyNews Take: King of the mountain.