“Tenet Partners calls the company ‘one of the fastest-rising brands among the companies tracked’ in the index,” Wuerthele reports. “In 2016, all of Apple’s metrics rose, with overall reputation climbing the most since last year’s assessment.”
Wuerthele reports, “Apple is only led on the overall index by Walt Disney, Bayer, Hershey, and Coca-Cola.”
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MacDailyNews Take: King of the mountain.