“After months of hype, Pokémon GO finally began rolling out in a few countries this week,” Sameer Singh writes for BetaNews. “At this point, I can safely say, it has turned out to be one of the biggest viral hits in recent years.”

“While the Pokémon IP played a significant role in the game’s quick uptake, I believe that Pokémon Go’s status as the first accessible augmented reality game at scale will be much more important to its long-term success,” Singh writes. “There are multiple elements of business model innovation at play here, far deeper than a simple extension of pre-existing IP.”

“At the moment, Pokémon Go’s monetization model is fairly pedestrian — gamers can buy in-game virtual goods to enhance gameplay. However, more interesting avenues open up if it is successful in expanding beyond Pokémon fans,” Singh writes. “Since the game’s mechanics require players to travel to specific locations, sponsored locations are poised to become a massive revenue opportunity.”

Much more in the full article here.

MacDailyNews Take: We haven’t seen early buzz like this for a game since Candy Crush. This week, we’ve seen people outside roaming around collecting for Pokémon – actually locomoting around on their legs outdoors! – who look like they haven’t been off the couch or touched by the sun in years!

SEE ALSO:
Ten things I wish I knew when I started playing Pokémon GO – July 12, 2016
iPhone users: Pokémon GO can spy on your entire Google account – July 11, 2016
Tim Cook attacks Google, U.S. federal government over right to privacy abuses – June 3, 2015
The price you’ll pay for Google’s ‘free’ photo storage – June 3, 2015
Apple CEO Tim Cook champions privacy, blasts ‘so-called free services’ – June 3, 2015
Passing on Google Photos for iOS: Read the fine print before you sign up for Google’s new Photos service – June 1, 2015
Why Apple’s Photos beats Google Photos, despite price and shortcomings – May 30, 2015
Is Apple is losing the photo wars? – May 29, 2015
How Google aims to delve deeper into users’ lives – May 29, 2015
Apple CEO Cook: Unlike some other companies, Apple won’t invade your right to privacy – March 2, 2015
Survey: People trust U.S. NSA more than Google – October 29, 2014
Apple CEO Tim Cook ups privacy to new level, takes direct swipe at Google – September 18, 2014
Apple will no longer unlock most iPhones, iPads for government, police – even with search warrants – September 18, 2014
U.S. NSA watching, tracking phone users with Google Maps – January 28, 2014
U.S. NSA secretly infiltrated Yahoo, Google data centers worldwide, Snowden documents say – October 30, 2013
Google has already inserted some U.S. NSA code into Android – July 10, 2013
Court rules NSA doesn’t have to reveal its semi-secret relationship with Google – May 22, 2013
Edward Snowden’s privacy tips: ‘Get rid of Dropbox,” avoid Facebook and Google – October 13, 2014