Pokémon GO and business model innovation

“After months of hype, Pokémon GO finally began rolling out in a few countries this week,” Sameer Singh writes for BetaNews. “At this point, I can safely say, it has turned out to be one of the biggest viral hits in recent years.”

“While the Pokémon IP played a significant role in the game’s quick uptake, I believe that Pokémon Go’s status as the first accessible augmented reality game at scale will be much more important to its long-term success,” Singh writes. “There are multiple elements of business model innovation at play here, far deeper than a simple extension of pre-existing IP.”

“At the moment, Pokémon Go’s monetization model is fairly pedestrian — gamers can buy in-game virtual goods to enhance gameplay. However, more interesting avenues open up if it is successful in expanding beyond Pokémon fans,” Singh writes. “Since the game’s mechanics require players to travel to specific locations, sponsored locations are poised to become a massive revenue opportunity.”

Much more in the full article here.

MacDailyNews Take: We haven’t seen early buzz like this for a game since Candy Crush. This week, we’ve seen people outside roaming around collecting for Pokémon – actually locomoting around on their legs outdoors! – who look like they haven’t been off the couch or touched by the sun in years!

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  1. “who look like they haven’t been off the couch or touched by the sun in years!”

    That’s me! And to a degree, my son. I’m excited to get him out of the house, even if he is still attached to a screen. I’ll be excited when it starts benefiting me, too.

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