“For years we’ve been treated to a few common memes from high ranking members of the technorati elite politburo,” Wil Gomez writes for Mac360.

“Apply is doomed. Microsoft is dying. Hardware will be free. Software should be free. At the other end of the scale, Amazon can do no wrong (even without profits), and Google will rule the world,” Gomez writes. “Well, a funny thing happened on the way to the future. It’s called reality. And in this reality Google’s daddy, Alphabet, is crumbling.”

“Well over 90-percent of Google’s growing revenue and profit machine is generated in 2016 just the way it was nearly 18 years ago when the company launched. Search engine advertising,” Gomez writes. “The Alphabet emperor has no clothes. That fact just hasn’t made the mainstream news yet.”

Read more in the full article here.

MacDailyNews Take: It can’t crumble if it never was. Google’s old empire certainly doesn’t pay like it used to, that much is for damn sure.

We don’t call Alphaboogle Our Lady of Perpetual Beta and/or, interchangeably, Our Lady of Transitory Endeavor, for nothing.

[Thanks to MacDailyNews Readers “Fred Mertz” and “KingMel” for the heads up.]