“As Apple Music marks its first anniversary, it does so with no free tier, 15 million paid subscribers, a host of big-name exclusives and at a moment in time where the music industry has officially moved from physical to digital,” AFP reports.

“New research from Global Web Index (GWI), published this week, shows the majority of adult web users — 63% — around the world are now music streamers,” AFP reports. “Yet, just one in 10 web users are paying to do so. In terms of subscriptions, Spotify is still the leader with 30 million people paying for an ad-free service, but this number was six years in the making. Apple is already halfway there after just 12 months.”

“GWI’s data also shows that the younger the music fan, the more likely they are to pay for streaming — the biggest concentration being in the 16-24 age group,” AFP reports. “Older web users are more likely to search out paid digital downloads (they still account for 20% of global music revenues). This means Apple’s in a win-win situation thanks to iTunes.”

Read more in the full article here.

MacDailyNews Take: Happy Birthday, Apple Music!

SEE ALSO:
Apple Music turns one year old, already has half as many paying members as Spotify – June 29, 2016
Apple Music accumulating subscribers much more quickly than Spotify or Pandora – June 21, 2016
Taylor Swift dances like no one’s watching in new Apple Music ad – May 12, 2016
Apple offers students half-price $4.99 Apple Music subscriptions starting today – May 6, 2016