“New research from Global Web Index (GWI), published this week, shows the majority of adult web users — 63% — around the world are now music streamers,” AFP reports. “Yet, just one in 10 web users are paying to do so. In terms of subscriptions, Spotify is still the leader with 30 million people paying for an ad-free service, but this number was six years in the making. Apple is already halfway there after just 12 months.”
“GWI’s data also shows that the younger the music fan, the more likely they are to pay for streaming — the biggest concentration being in the 16-24 age group,” AFP reports. “Older web users are more likely to search out paid digital downloads (they still account for 20% of global music revenues). This means Apple’s in a win-win situation thanks to iTunes.”
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