“I’ve been testing one of those products that makes you slap your forehead and wonder why every other product in its category hasn’t worked this way forever,” Walt Mossberg writes for The Verge. “It’s a new type of wired earbuds that use built-in hardware and software to tune themselves to the unique individual hearing characteristics of every person’s ears — in fact, every person’s right and left ears separately.”

“Even is a set of in-ear headphones from a 2-year-old outfit called MeQ based in Tel Aviv that describes its product as ‘eyeglasses for the ears.’ Everybody understands that each pair of eyes, even each individual eye, sees differently,” Mossberg writes. “And, says MeQ, the same is true for ears. So it creates what it calls an ‘EarPrint’ for each ear. The Even earphones went on sale this week for a competitive $99 a pair at the Even website, with a 30-day money back return policy.”

“When they work, as they did for me, you hear more detail and more subtlety in music without cranking it to very high volumes, a practice which can damage your hearing over time if you do it a lot,” Mossberg writes. “One big downside: you have to charge them. But if Apple drops the standard headphone jack, as is rumored, and forces wired earbuds to the digital charging port, then powered earbuds like the Evens (if redesigned with a new connector) might just be able to draw power from the new iPhones.”

Much more in the full review here.

MacDailyNews Take: Along with Apple patents such as U.S. Patent No. 8,655,004, here’s yet another reason for Apple to dump the 3.5mm anachronism posthaste.

You can demo the test and hear a sample of the active EQ on MeQ’s website here.

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