“At launch, the overwhelming majority of Apple Watch buyers were men. But in the year since it debuted, women have begun to close the gap and embrace Apple’s new wearable platform, new research shows,” AppleInsider reports.
“E-commerce analytics firm Slice released new data on Thursday, showing that while 80 percent of Apple Watch buyers at launch were men, the gap has since closed considerably,” AppleInsider reports. “Men are still more likely to buy an Apple Watch, but the split has since narrowed to about 60-40.”
“Slice’s data comes from more than 4.2 million online shoppers, measuring digital commerce directly from the consumer,” AppleInsider reports. “The data comes from e-receipts after consumers complete their purchase.”
Read more in the full article here.
MacDailyNews Take: The release of Apple Watch Hermès last September likely helped boost awareness and Apple Watch among women. That was a smart demographical move by Apple.
SEE ALSO:
Apple and Hermès unveil the Apple Watch Hermès collection – September 9, 2015
I would have to say that my personal experience has been way different. All the women around me bought an Apple Watch before most of the men.
Granted, they said “at launch” so that might be a clue. Also, all the women I know bought the watch from Apple and not from other retail stores. Wouldn’t that also skew the results a bit?
That chick is smokin’ hot.
And then there’s the Apple watch.
It is one thing to do it to keep up with the tech scene in your tech company.
It is another thing to do it because you want to get all these constant notifications disrupting your concentration. Not good. Same reason I silence my iPhone.
Notifications are entirely user controlled, both on the watch and the iPhone. If you’re getting too many of either, change your settings. I have my iPhone set to get all its notifications, but while I’m wearing my Apple Watch, only the subset I’ve configured get passed to the watch (and in this mode none sound on the iPhone), so my iPhone never bothers me with excessive notifications, although all are listed there for me to browse when I desire. If your iPhone or Apple Watch notifications are bothering you, adjust your settings.
Notification controls are better than before, but still not entirely user controlled. Ultimately, the notifier controls how many notifications the receiver gets. The receiver only gets an opt in/out choice. More sophisticated user control is impossible.
Similarly, look at voice guided gps navigation today. Turn and lane guidance may be enough for some drivers, but not enough for others. But does any company bother to give drivers an option how much maneuver forewarning to give? Not that I’ve seen. And for the record, Siri & Maps both suck. Still.