Apple and Hermès today introduced Apple Watch Hermès, a new collection of Apple Watch in stainless steel with finely crafted leather bands in distinctive styles from Hermès, including the Single Tour, Double Tour and Cuff, while respecting the design and functionality of the Apple Watch. The collaboration merges Apple’s unparalleled product innovation with the heritage, iconography and craftsmanship of Hermès, creating a unique expression of Apple Watch.
“Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer, in a statement. “Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”
“At Hermès, we strive to provide our clients with elegant, creative and functional objects for their everyday lives,” said Pierre-Alexis Dumas, Hermès’ executive vice president in charge of artistic direction, in a statement. “What more contemporary and relevant expression of this principle could there be than this collaboration with Apple. We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team.”
The Single Tour with the 38 mm stainless steel case comes in fauve Barenia leather, noir box leather and capucine Swift leather, while the Single Tour with 42 mm stainless steel case comes in fauve Barenia leather and noir box leather. The Double Tour pairs with the 38 mm stainless steel case and is available in fauve Barenia leather and bleu jean, capucine and etain Swift leather. The Cuff pairs with the 42 mm stainless steel case and is available in fauve Barenia leather only. Across the collection, each stainless steel case features an etching of the Hermès signature and includes a customizable face with three exclusive dial designs inspired by Clipper, Cape Cod and Espace Hermès watches.
Pricing & Availability
Apple Watch Hermès starts at $1,100 (US) for the 38 mm stainless steel case with the Single Tour, $1,150 (US) for the 42 mm stainless steel case with the Single Tour, $1,250 (US) for the 38 mm stainless steel case with the Double Tour and $1,500 (US) for the 42 mm stainless steel case with the Cuff. The collection will be available at select Apple retail stores, select Hermès stores, specialty stores and department stores beginning October 5 in Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Korea, Russia, Singapore, Switzerland, the UK and the US. For more information on Apple Watch Hermès please visit www.apple.com/apple-watch-hermes or www.hermes.com/applewatchhermes.
Dear Tim,
Please put Eddy Cue on a special diet so we don’t have to see his big belly beer sticking out of his otherwise beautiful physique. On the other hand, fire his fat lazy arse altogether. If you happen to have a soft spot for Cubans, there must be another one in a better shape to fill his spot.
I think this watchband and -face is absolutely beautiful. That font, the little moon indicator… nice.
This would be my number one choice if I would buy an Watch.
Thanks for your opinion; it’s just as intelligent and valuable as all the others you’ve posted recently.
This is just the beginning. The Apple Watch has a long, long way to go and the doubters will eventually be silenced by the weight of positive evidence.
I hope you’re right, just for the sake of Apple as a company. However, I suspect that Apple has jumped the shark. They might be appealing to the techheads and the gadget lovers, but there’s only so many of them, and even they wake up occasionally and start to doubt the value of their assembled gadgets and geegaws that spend all their time interacting with and/or fixing.
Hermes is overhyped. I’ve tried their fragrances and I just don’t see the appeal. They are just another fragrance/fashion company that is turning out flankers every other week, chasing the scent of the month. They have nothing distinctive about them, and whomever’s decision this was needs to be canned immediately. Why? Apple is diluting its brand presence.
Think about it like this: how much do you value a movie when it has tie-ins with every fast food franchise under the sun? Apple is doing the same thing, although at a high-fashion/snob level. Please, stop, Apple. You don’t need the high-fashion world. It is fickle and backstabbing. Just ask Dolce and Gabanna.
Apple was cool all on its own, and it was cool because it delivered insanely great products. Apple, I think, and sadly, is running on vapors. This decision shows that it is now sawing off the limb that it has crawled out on.
The fall will hurt, guys.