“Apple TV users now have access to free, personalized newscasts from Watchup, a startup that aggregates content from 160 partners including CNN, Fox News Channel, CBS News and Tribune Media,” Todd Spangler reports for Variety. “The new Watchup app supports the fourth-generation Apple TV, which the tech giant launched last fall… [and lets] users generate individualized newscasts by selecting topics of interest, and fine-tune those by liking or disliking reports.”

Personalization is the future of TV news, and Watchup for Apple TV fulfills that promise with custom made newscasts, a seamless user experience and an unparalleled breadth of content. It’s the best selection of video news on Apple TV. — Watchup founder and CEO Adriano Farano

“Watchup for Apple TV, available starting Thursday, features on-demand streaming of a user’s personalized newscast in addition to continuous streaming by topic (such as business, entertainment, technology and sports), location or outlet. Viewers can stream their news continuously or set up a daily custom newscast delivered at a preset time of their choice,” Spangler reports. “Currently, Watchup is available only in the U.S., but the company expects to expand internationally in the future, Farano said. Watchup’s partners sell ads, which are typically preroll spots, and the startup receive a cut of the sales.”

Read more in the full article here.

MacDailyNews Take: Custom newscasts. Very interesting. And very logical.

So, why isn’t there an Apple News for Apple TV? Hello, Apple? Anybody there?

Check out Watchup via the App Store on your Apple TV.