iPhones don’t matter anymore

“As the world waits to see if Apple’s business really has stopped growing because the momentum of iPhone sales increases has slowed down a bit, it confounds me yet again how little Wall Street gets ‘it,'” Jonny Evans writes for Computerworld. “You see, while the analysts hop, skip and jump in hope to make a few bucks the easy way by making guesses at AAPL stock, they’re missing the point. The smartphone industry is transforming.”

“The entire planet is becoming connected one sensor at a time. As it is, artificial intelligence, proactive intelligence, big data and predictive analytics are becoming woven into every part of human life. We are entering a world defined by machine intelligence,” Evans writes. “This is a transition. Keep that in mind when Apple does or doesn’t announce unexpectedly healthy iPhone sales numbers later on today. We are moving away from the traditional connected device (the phone) toward a plethora of connected devices, in different forms.”

“This kind of future is going to be explored in things like Apple Watch, Apple Car, iCloud services, Siri, Proactive and online service,” Evans writes. “iPhones don’t matter any more. iPhones are going to be trucks. Just like PCs — they’ll still be around, but the connected intelligence they provide will disappear into the background of our evolving existence within connected environments.”

Read more in the full article here.

MacDailyNews Take: Of course, iPhones, like our MacBooks, matter greatly. However, the moment we strapped on our Apple Watches, our iPhones took a backseat; they became the second device we utilized when out and about. In fact, our iPhone usage dropped so precipitously, we’ve found huge amounts of battery life left over each day. Apple Watch may even affect which model iPhones we choose in the future.

SEE ALSO:
Apple Watch increases iPhone battery life significantly; likely to affect future iPhone purchasing decisions – May 22, 2015

[Thanks to MacDailyNews Reader “Sparkles” for the heads up.]

11 Comments

  1. The forward-looking premise is reasonable. However, the impression given by the article is that the present has already occurred and the iPhone “doesn’t matter.”

    Remember when people predicted robotic driverless cars and flying cars decades ago? This is a similar situation. Sure, technology is moving towards miniaturized wearables and embedded computing that my eventually make the current iPhone as quaint as a 1980’s “brick” cell phone. And, given the pace of technological development, that transition may happen much more quickly. But it isn’t here yet…

    iPhones are pretty much the *only* phones that matter right now.

  2. I will do everything in my power not to get sucked into the horror of an always-on, always-tracked, zero-privacy, low-security, “internet of things”, cloud-based, rental-computing, networked world. It doesn’t matter if Apple or FB or Google or Microsoft are pushing it, it’s just a bad idea. Few people have the ability to properly manage the complicated networking they have already, and I don’t see these companies, including Apple, doing enough to help users maintain privacy or security.

    Want proof? Here’s just one of a million risks that you open yourself up to when you rely on all these exciting networked gadgets:
    http://arstechnica.com/security/2015/09/9-baby-monitors-wide-open-to-hacks-that-expose-users-most-private-moments/

    I absolutely hate how little information iOS offers the user to alert him to network security issues. Homekit sounds great, but it’s useless if it isn’t dramatically more secure AND EASY TO MANAGE than iOS is today.

    I hope that Apple spends more time improving security features and educating its users, and less time tyring to push everyone to rent more internet services and buy more insecure gadgets. The sheer number of security updates that Apple pushes these days shows that they care, but they’re sloppy and slow about getting it right from day one.

  3. It’s pretty normal that the iPhone usage shrinks when you get new devices that does partially the same job.

    At first the iPhone got all my *cough* attention, but now it has to compete for time with mu trusty iPad and Apple Watch.

    No biggie here, they all live in peace and harmony 🙂

  4. “… the connected intelligence they provide will disappear into the background of our evolving existence …”

    That’s presuming a lot.

    First, and foremost, is that this “connected intelligence” (presumably AI) will have humanity’s best interests at heart (so to speak). However, even programmed to do so doesn’t mean that it will stay so. Anything possessing true intelligence becomes self aware (self-programming) at some point. It would be very surprising if any such “connected intelligence” didn’t very rapidly come to the conclusion that humanity (or most of it) was unnecessary.

    And this is probably the answer to the Fermi Paradox.

  5. in 2016 Apple is going to monetize their Cloud and push iPad upgrades by leaving features off apps like garageband that will cause people to upgrade to be able to take advantage of next generation software.

    iCloud Pricing / month
    50 GB: $0.99
    200 GB: $2.99
    1 TB: $9.99

    Family Apple Music Subscription $14.99 month
    iTunes Match $25/year

  6. My take-away from this…

    If hardware doesn’t matter anymore, then what does is DATA. This is why Google is on the rise and Apple is on the decline. Money is not as important as data, from the stand point that you use data to gate keep the flow of money.

    Example. Insurance. The more the insurance company knows about you, before you know yourself, the better they can position themselves to write your policy around the most vulnerable conditions you have. The point is to narrow an insurance policy to the point maximizing the premium while minimizing the payout. The only way to do this is through data collection.

    However what insurance should be doing is incentivizing policy around preventive procedures. This way both parties win. This for maximum enjoyment of life and premium that can be drawn against, which could be retuned back to the client at time of death.

    I think this is called whole life term.

    What does this have to do with Apple? Again data collection. Apple hasn’t been playing the data collection game.

    1. I disagree.

      Data is important — essential — to the model we discuss here, but where Google and Apple differ is digital identity. Apple is working to develop an effective way to harvest data without identity, Google has never respected identity.

      Now analytics is very powerful. You could us it, for example, to assess who in the population is gay. Now that may seem acceptable in a tolerant society, but in an intolerant one it is a death sentence, based on analytics and prejudice.

      Google’s lack of respect for individual privacy means it is not a progressive company, but a regressive force. It’s upper echelons are staffed with Department of Defence people. There’s a reason. Google is a sociopathic neo liberal company.

      You can’t trust google, and if you truly want a better connected future, you should support Apple.

      1. Would you agree that Apple is being punished, in relation to data collection, and not simply taxes. Taxes, stock EP and other legal problems is related to this. You don’t see Google or Amazon get the hammer.

        In most regressive societies or authoritarian or totalitarian, they don’t have a problem with someone being gay, they have a problem with someone acting out as being gay. Even religious groups think this way. What I mean, you can be gay in thought, but do not tell, do not act. Get married have children or don’t, but keep to yourself otherwise. I see no reason to data mine for gayness from that perspective.

        Thinking like a business, the rules on the table are almost always, limit liability. Rake in maximum money, pay out minimum debt. The tricky thing is some companies figured out how to turn debt into positive cash flow, with creative accounting. Anyway this is what I was thinking when I wrote my comment.

        Apple isn’t playing reindeer games.

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