“Apple’s iPhone 6s is on sale for just $1,” Don Reisinger reports for Fortune.
“Customers who shop at Best Buy stores or on the retail company’s online marketplace will find that it’s selling the 16GB iPhone 6s for just $1,” Reisinger reports. “The deal is a significant discount from the $200 price tag normally affixed to Apple’s smartphone.”
“Like other deals, however, there are some caveats. For one, the offer only applies to Verizon and Sprint versions of Apple’s smartphone,” Reisinger reports. “In addition, the deal is offered only on the 16GB iPhone 6s model. All other iPhone 6s or iPhone 6s Plus models are regularly priced.”
More info: Best Buy Offers Lowest Apple Prices of the Season
Reisinger reports, “According to a Best Buy spokeswoman, customers better move fast: The deal is only good through Sunday.”
Full article here.
MacDailyNews Take: This will prove to one of best Buy’s most effect loss leaders yet.
SEE ALSO:
Best Buy and Sprint offer $1,300 off Apple iPhone 6 – May 14, 2015
Loss leader: Best Buy drops the price of iPhone 5c to $50 – October 4, 2013
Best Buy complains to U.S. attorneys general, claims Walmart’s Christmas iPhone 5 loss leader cost it profits – January 4, 2013
Walmart to offer Apple iPhone 5s for $127, iPhone 5c for $27 starting Friday – December 11, 2013
Walmart offering Apple iPhone 5 for $127, iPhone 4S for $47, iPad (4th gen.) for $399 – December 14, 2012
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
What about the 64 gigabyte iPhone? Who cares about the 16 gigabyte one?
As MDN wrote, it’s just a loss leader. It’ll get shoppers in the doors, actual and virtual.
Hmmm… What about buying it — then reselling it on Gazelle,com or some other buy/sell used equip site?
I just went there and they are offering to give you $380 for it! Smart if you REALLY want, say a 64GB or 128 GB version. Unless of course the Verizon contract locks you in. BUT — what if someone lost their new 16GB model bought from BestBuy? Can they buy the larger capacity iPhone 6S from Verizon, and migrate the new phone to the old phone’s plan?, an
Believe it or not, there is still a lot of demand for 16GB iOS devices. There are a lot of companies that use 16GB model iPads and iPod touches for scanning devices or event board displays where they only need to have the OS and run 1 app, so the small capacity models make a lot of sense. 16GB iPhones are perfect for software devs who just need to do QA testing on a device and need to do so as inexpensively as possible. I agree that the lower capacity iOS devices make zero sense at the consumer level, but with Apple driving more and more into business they make a ton of sense at a great price point.
Good point. I hadn’t thought about it that way. I guess I usually just think about it at the consumer level. I really don’t think I could function with a 16 gigabyte iPhone. I’d rather keep my 64 gigabyte iPhone for a couple years than to always have the latest 16 gigabyte iPhone.
They’re offering a discount on the 64GB phone, just not to the point of $1.
What’s disappointing me, however, is the fact that they’re not offering the deal to AT&T customers. 🙁
I’m assuming for $1 you are required to sign a contract. And since you only get 16GB, that doesn’t sound like a very good deal. Or at least, it wouldn’t be a good deal for me. If you don’t need much storage and don’t mind signing a contract then it actually is a pretty awesome deal.
There’s nothing wrong with the Verizon “version” of the iPhone. Especially since it is not carrier locked. I have a “Verizon” iPhone right now but I’m not using it with Verizon. 😉
The fact that the deal is only available on Verizon and Sprint tells me that the deal is actually paid for by Verizon and Sprint, and not Best Buy, or that they are at least absorbing the majority portion of the discount with Best Buy chipping in symbolically.
Ignorant masses are being lead to believe that they are getting a $650 phone for nothing, while they’re actually still paying $450 for it. Far from free, but he discount is quite sizeable, nonetheless.
What about pricing matching? I wonder if Walmart or even AT&T will price match this deal.