“We learned that among Apple’s hundreds of recent hires with automotive experience, the company hired a veteran software engineer with an expertise in fleet management software and especially digital license plates,” Lambert reports. “Before going to work at Apple as a ‘Secret Agent’ on ‘special projects’ according to his LinkedIn profile, Rónán Ó Braonáin was Director of Engineering at Reviver, a stealth startup working on what Braonáin called ‘the world’s first digital license plate.'”
“Digital license plates could facilitate to process of sharing a vehicle or participating in a subscription based car-sharing program by allocating plate identifications to drivers over vehicles or maybe even a combination of both,” Lambert reports. “Prior to his stint at Reviver, Braonáin spent 5 years as a software engineer at BMW… Also noteworthy, Braonáin worked on BMW’s time-of-charge program for electric vehicles.”
Read more in the full article here.
MacDailyNews Take: Another piece to the puzzle!
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]