“A marketing firm has started its own campaign begging Apple to name their impending iPhone the iPhone 7 to avoid confusion with their own name,” Rhiannon Williams reports for The Teelgraph.
“In what some might perceive as a shameless PR stunt, US-based 6S Marketing has purchased billboard space in Times Square asking Apple to buck their naming convention and jump straight to the iPhone 7,” Williams reports. “They also parked a truck with the same billboard outside the fifth avenue Apple store.”
Williams reports, “In line with Apple’s habit of launching radically improved iPhones, followed by a more incremental upgrade the following year bearing an ‘s’ or ‘c’ moniker, the handsets likely to be revealed by the company on Wednesday September 9 are expected to be called the iPhone 6s and iPhone 6s Plus, not the iPhone 7.”
MacDailyNews Take: That’s just factually incorrect. Yes, the case changes on number changes, but iPhone “S” years usher in hugely significant features, such as oleophobic displays, significant GPU improvements, world phone capability, Siri personal assistant, video stabilization, panorama photos, 64-bit processors, TD-LTE support, and Touch ID, among other improvements and additions.
6S Marketing’s advertising truck parked in front of Apple Store Fifth Avenue in Manhattan
This year will be about cameras, 7000 series aluminum, a new rose-gold option, and Force Touch (or whatever they call it going forward) which will be more important than many people think. As with every new iPhone before them, Apple’s next-gen iPhones will become the best-selling iPhones yet.
“The 15 year-old company claimed they originally chose the name 6S due to its phonetic similarity to ‘success,'” Williams reports. “Their clients include Topshop, Expedia and Cirque du Soleil.”
As for Apple’s tick-tock “S” naming of iPhones, if the “iPhone 6s” and “iPhone 6s Plus” debut next week, there will soon be a slew of “Apple’s New iPhones Underwhelm” FUD articles because:
It’s as if Apple is naming iPhone models solely for their own internal inventory purposes, just so they can keep track of which model is which, with no regard for how the iPhones are perceived by the rest of the world – the media, the customers, etc. – outside One Infinite Loop.
The “S” doesn’t stand for “Speed,” it stands for “Stupid.” Yes, we know it’s the same case design; we know the “S” version is the one you make the big margins on; we get it. Call it the “S” internally if you must, but don’t be so engineer-ish that you insist on calling it that on the box, too!
It’s not about sales figures or the model’s success (as long as “iPhone” is in the name, it will be a success), it’s about setting a tone. In this case, with the “S,” Apple sets a tone that they are just making an incremental update (read: losing their innovation edge) which allows the media and competitors to claim, wrongly, that other companies have surpassed Apple. Why gift the naysayers with the opportunity, Apple? — MacDailyNews Take, April 5, 2013
—
There are plenty of numbers in the universe. Infinite, actually. Don’t worry, Apple, you won’t run out. – MacDailyNews, October 4, 2011
It really all depends on what the plans are with the body shape.
If the iPhone body will change in the near future, this will be the 6S and the new body shape will be the 7.
If the current iPhone body shape is the ideal shape and it will not change in the near future, then this version will be the 7 and most future iterations will be internal.
My money’s on this being the 6S, for the above reasons. When they go sans bezel and incorporate the TouchID into the screen, that will be the ideal body shape; thus that will be when they drop the S convention.
If the body doesn’t change but they plan to change it in the near future this will be a 6S. If the body doesn’t change because this is the pure embodiment of iPhone shape that they will keep for the long term ( like their computers)
What about the Galaxy 6S? Did the agency feel that Samsung should not have used that suffix either, or did they just assume that nobody would notice if the name was used on another Samsung failure?
Haha! Although I think in this case it’s just a case of Samsung catching up. Every year, they iterate to a new number. Next year, it will be the S7. then the S8. The S2 was out when the iPhone 4s was out. As much as I find it amusing, I don’t think Samsung was copying the “S” monicker.
Too late in the day since Apple is already manufacturing these with the name on the phone, packaging and materials. They would have needed to make this plea 6 months ago, so it shows how disingenuous, facetious and attention grabbing it is.
“facetious and attention grabbing” yes, but more ingenious than disingenuous… …since they never expected to influence Apple anyway, just gain some visibility.
Which has worked brilliantly because Apple press readers everywhere are talking about them and we all know who they are now.
Huge Q factor jump for a small, but strategic marketing investment….
Well, you’re still talking about them, haha…. …and sure, the great bulk of us will forget this in an hour or a day, but you and I aren’t their target customer (who will remember) in the first place….
Talking about who?
Day late and dollar short.
Assuming that Apple will announce the next iPhone on 9 September (as virtually the entire tech sector is expecting), this is less than one week from launch. Apple has already had millions (yes, millions) of boxes, brochures, user documents to go inside the boxes with the phone, banners for the announcement, software (both iOS and apps) that expect a certain name for the phones, etc., etc., etc. At this point it is what it is.
6S Marketing knows there is absolutely ZERO chance (not virtually zero, but truly zero chance) that Apple will change whatever they are going to call the next set of phones. That decision was irrevocably locked in one or two months ago.
Yet, if Apple does name the next phones the “iPhone 7” and “iPhone 7 Plus” then you can be damn sure that 6S Marketing is going to claim (especially to their customers) that they had a hand in the naming and “See, we’re connected enough and powerful enough to get Apple to change things.” (even though that is 100% BS).
Won’t happen.
That’s not the point. This is brilliant marketing by 6S Marketing and they will reap major returns for very little investment.
It really all depends on what the plans are with the body shape.
If the iPhone body will change in the near future, this will be the 6S and the new body shape will be the 7.
If the current iPhone body shape is the ideal shape and it will not change in the near future, then this version will be the 7 and most future iterations will be internal.
My money’s on this being the 6S, for the above reasons. When they go sans bezel and incorporate the TouchID into the screen, that will be the ideal body shape; thus that will be when they drop the S convention.
If the body doesn’t change but they plan to change it in the near future this will be a 6S. If the body doesn’t change because this is the pure embodiment of iPhone shape that they will keep for the long term ( like their computers)
alone the pronounciation of “6s” sounds cheesy
Depending on ones’ accent it could possibly be pronounced “sucks ass”. Seems fitting.
Actually, it sounds like it’s gonna be a big 6-S to me!
BAZINGA
Or “success!!!”
They can always call it the S6…. 😉
What about the Galaxy 6S? Did the agency feel that Samsung should not have used that suffix either, or did they just assume that nobody would notice if the name was used on another Samsung failure?
It’s the Galaxy S6. The phone is called the Galaxy S. They append the iteration number each year.
I’m not the only one who got that one wrong –
http://www.cbsnews.com/news/samsung-galaxy-6s-and-galaxy-6s-edge-first-look/
or
or
http://globalnews.ca/tag/galaxy-6s-edge/
… and many others too.
Samsung’s obsession with always copying the market leading iPhone sometimes works against them.
Haha! Although I think in this case it’s just a case of Samsung catching up. Every year, they iterate to a new number. Next year, it will be the S7. then the S8. The S2 was out when the iPhone 4s was out. As much as I find it amusing, I don’t think Samsung was copying the “S” monicker.
Too late in the day since Apple is already manufacturing these with the name on the phone, packaging and materials. They would have needed to make this plea 6 months ago, so it shows how disingenuous, facetious and attention grabbing it is.
Maybe two years ago.
“facetious and attention grabbing” yes, but more ingenious than disingenuous… …since they never expected to influence Apple anyway, just gain some visibility.
Which has worked brilliantly because Apple press readers everywhere are talking about them and we all know who they are now.
Huge Q factor jump for a small, but strategic marketing investment….
Nobody I know is talking about them. The reaction would be more like “Who?” Like day old bread this too shall pass and be forgotten.
Well, you’re still talking about them, haha…. …and sure, the great bulk of us will forget this in an hour or a day, but you and I aren’t their target customer (who will remember) in the first place….
Talking about who?
Day late and dollar short.
Assuming that Apple will announce the next iPhone on 9 September (as virtually the entire tech sector is expecting), this is less than one week from launch. Apple has already had millions (yes, millions) of boxes, brochures, user documents to go inside the boxes with the phone, banners for the announcement, software (both iOS and apps) that expect a certain name for the phones, etc., etc., etc. At this point it is what it is.
6S Marketing knows there is absolutely ZERO chance (not virtually zero, but truly zero chance) that Apple will change whatever they are going to call the next set of phones. That decision was irrevocably locked in one or two months ago.
Yet, if Apple does name the next phones the “iPhone 7” and “iPhone 7 Plus” then you can be damn sure that 6S Marketing is going to claim (especially to their customers) that they had a hand in the naming and “See, we’re connected enough and powerful enough to get Apple to change things.” (even though that is 100% BS).
How about they just call it iPhone and ditch the numbers altogether.
Agree; just define the iPhone buy its model year.
Works fine for cars…
How is it going to hurt them… If anything tyey grt free publicity out of it…
It just a PR game .
Battle of the “6es”?
And they missed naming it 666.