“Despite Android having a larger install base of smartphone devices than iOS, the iPhone is responsible for the vast majority of podcast listening,” Mayo reports. “According to the study, 82% of smartphone podcasting listening takes place on an iPhone with the iTunes Store podcast directory being a significant reason for uptake.”
Mayo reports, “In addition, despite the vast array of third-party podcast apps available for the iPhone, the report says that over three-quarters of users [78%] listen to podcasts on the iPhone with Apple’s built-in native Podcasts app.”
Read more in the full article here.
MacDailyNews Take: The average Android user isn’t very technically astute and was most likely led astray by cellphone salespeople seeking to move whatever fragmandroid phone was offering the highest spifs that day. That’s why Android lags significantly in such things as podcast listening, video consumption, online purchases, data usage, etc. Those who were misled to Android ended up with the wrong phone and they don’t really know how to use it, so they don’t. They pretty much just make voice calls – gack! – on the horrid things. Then, eventually, after two or more miserable years on contract, they wake up, lose the training wheels and graduate to real iPhones.
So, 78%? Not bad for “the worst app Apple has ever made.”
Bring podcasts to Apple Watch ASAP, Apple!
Jony Ive leaves his mark as Skeuomorphism vanishes from Podcasts app – March 22, 2013