“Even though Apple has signaled that it won’t discuss early sales of its smartwatch, Scribner believes investors will be disappointed if Apple does not disclose numbers for the new product,” Seitz reports. “‘This quarter marks the first quarter of Watch sales,” she said. “After tight supply early on, continued international expansion and recent comments from Apple lead us to believe that supply and demand (have) stabilized. We find it a bit unusual that Apple has not provided an update on sales as typically, Apple provides detail on units shipped for large and successful product launches.'”
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MacDailyNews Take: We find it more than a bit unusual that you were told you weren’t getting the data in exceedingly clear language, yet you’re whining about it publicly and claiming it’s “unusual” when it most certainly is not. Apple is right to shield such sensitive data from competitors.
We’ll be creating a new reporting category called other products. This will encompass everything we report in the accessories category today, including Beats headphones and speakers, Apple TV, and peripherals and accessories for iPhone, iPad, Mac, and iPod. In addition, we’ll begin to include iPod sales in the other products category, and we will also reflect sales of Apple Watch in this line item once it begins shipping in early calendar 2015. — Nancy Paxton, Apple’s Senior Director of Investor Relations, October 20, 2014
I’m not very anxious in reporting a lot of numbers on Apple Watch… because our competitors are looking for it. – Apple CEO Tim Cook, October 20, 2014