“Until now, there have been two players in subscription music: Spotify and everybody else,” Ethan Smith and Daisuke Wakabayashi report for The Wall Street Journal. “That is expected to change on Tuesday, with the launch of Apple Music, offering unlimited, on-demand access to tens of millions of songs for $10 a month.”

“Apple Inc. will rely on its brand, its installed base of users and its marketing prowess to differentiate itself and attract the millions of users it needs to create a successful competitor in a market that so far has had a small, if enthusiastic, user base,” Smith and Wakabayashi report. “Apple said its new streaming music service will be available from Tuesday morning in the U.S. as part of an update for its iOS software. The company is betting that it can convert a meaningful percentage of its 800 million iTunes accounts—most with credit cards attached—to the service.”

Apple Music launches June 30th

Apple Music launches June 30th

Smith and Wakabayashi report, “It faces a formidable competitor in Spotify, which had 4.7 million paying subscribers in the U.S. as of last December, according to data shared with music publishers.”

MacDailyNews Take: The moment Apple Music’s trial period ends, Apple will have 4.7 million subscribers in the U.S. within 4.7 seconds. If Spotify is formidable competition, we’d hate to see what the weak competition looks like. Oh, speak of the devil…

“Google Play Music was a distant No. 2 in the U.S. among paid streaming services, with about 815,000 subscribers,” Smith and Wakabayashi report. “Rhapsody, the decade-old granddaddy of subscription services, had 705,000 subscribers in the U.S. for the version of its service comparable to Spotify Premium or Apple Music.”

MacDailyNews Take: Pfft to both. Apple Music launches within hours in over 100 countries. This is NASA vs. a mule cart in a race to the moon.

Read more in the full article here.

MacDailyNews Take: The bloodbath doth commence in 3…2…

Three months from tomorrow, there will be two players in subscription music: Apple and a sad handful of also-rans left blinking in the dust, gasping for air.