Verifone supports launch of reward programs within Apple Pay

Announced during the Apple Worldwide Developers Conference, Apple Pay will support rewards programs from merchants with the fall availability of iOS 9. Verifone, the global leader in secure electronic payment solutions, will be among the first to enable clients to accept rewards and loyalty information in addition to NFC payments at the terminal via Apple Pay.

To start, Verifone will enable six national and global retailers to be the first to accept NFC loyalty transactions on Verifone’s MX 915 and MX 925 terminals for their consumers to redeem rewards and accrue points.

“Adding loyalty to Apple Pay will open a world of opportunity for a wide range of merchants to engage consumers and grow their businesses,” said Vin D’Agostino, executive vice president of Commerce Enablement, Verifone, in a statement. “We are proud to support Apple Pay in expanding contactless payments to include loyalty. This is a powerful reminder of Verifone’s expertise and expansive client relationships, as we continue to simplify payments and enhance customer engagement opportunities for our merchants.”

For consumers, this partnership will add another level of ease and convenience to both pay with Apple Pay and present merchant loyalty information stored in the Wallet app in iOS 9, eliminating the need to scan a plastic loyalty card.

For more information about Verifone and Apple Pay, visit: http://www.verifone.com/apple-pay.

For more information on Apple Pay, visit: http://www.apple.com/apple-pay/.

Source: Verifone