The U.S. Court of Appeals for the Federal Circuit on Monday reversed a portion of the $930 million verdict that Apple won in 2012 against Samsung Electronics Co. Ltd., saying Apple’s trade dress could not be protected.

The court did uphold the patent infringement violations found by the jury, however the $382 million awarded for trade dress dilution will now have to be reconsidered by the lower court.

AppleInsider reports:

Apple’s trade dress for the iPhone was presented during the trial as:


• A rectangular product with four evenly rounded corners
• A flat, clear surface covering the front of the product
• A display screen under the clear surface
• Substantial neutral (black or white) borders above and below the display and narrower neutral borders on either side of the screen
• On the display, a matrix of colorful square icons with evenly rounded corners
• A dock at the bottom of the display

MacDailyNews Take: If Samsung’s products aren’t trade dress infringements, then trade dress protection is meaningless. If eMachines’ eOne knockoff of the iMac infringed Apple’s trade dress, and it certainly did, then Samsung has clearly infringed Apple’s trade dress multiple times.

By by the way, a question for the courts, if Jony Ive’s work has no value, why is he getting paid millions of dollars per year?

Apple iMac (left) and eMachines' trade dress infringing eOne (right)

Apple iMac (left) and eMachines’ trade dress infringing eOne (right)

Apple’s products came first, then Samsung’s:
Samsung Galaxy and Galaxy Tab Trade Dress Infringement