“Yahoo and Microsoft’s 10-year search pact could end well before the decade is out,” Douglas MacMillan reports for Dow Jones Business News.
“The two companies have amended the terms of their partnership to let either party terminate the deal at any point in time on or after Oct. 1, according to a filing Yahoo made on Monday,” MacMillan reports. “Having an opt-out clause gives Yahoo more freedom to control its own destiny in the business of Web search. In a break from her predecessors, Yahoo chief Marissa Mayer has invested in building new search technologies and negotiated to control up to 49% of searches done on desktops under the new terms of the Microsoft pact.”
“The companies announced some of the terms of the revised pact last week, emphasizing Yahoo’s new abilities to control how search results are presented on both desktop computers and mobile devices and Microsoft’s new responsibilities to sell ads on its Bing search site,” MacMillan reports. “They didn’t discuss changes to the termination clause.”
Read more in the full article here.
MacDailyNews Take: So, on October 1st, when Mayer terminates the deal (or uses this new leverage to Yahoo’s significant benefit), we’ll revisit.
Related article:
Microsoft loses exclusivity in Yahoo search deal shake up – April 17, 2015
Former Yahoo CEO Levinsohn: Marissa Mayer may have to go – April 15, 2015
I think that article a few days ago about it being time for Marissa Mayer to be gone was perhaps a little premature.
Wasn’t the info from a board member? He will be po’ed now for not being in on the details.
I’m guessing Marisa negotiated this amendment because she found out that Apple will finally release iSearch.com on October 1st.
THAT will be the day Apple truly goes thermonuclear in Google!!!
One can only hope, anyway…
The ball is her court, surely. I look forward to her next position.
Funny!