“Time Warner Inc’s partnership and release timing seems to have paid off,” Louis Bedigian reports for Benzinga.
“The entertainment conglomerate teamed up with Apple Inc. to promote the launch of HBO Now, an online-only streaming video service. Time Warner also made sure that the service arrived in time for the April 12 premiere of Game of Thrones,” Bedigian reports. “‘It’s a super-successful launch,’ Dan Sahar, co-founder and VP of Product Marketing at Qwilt, told Benzinga. Qwilt sells devices to network operators. Those devices sit inside of the operator, which allows Qwilt to see what consumers watch.”
“On Sunday, April 12, HBO Now jumped to No. 7 on Qwilt’s ranking of major video sites,” Bedigian reports. “Note that HBO Go, the online companion for traditional HBO subscriptions, landed in the top five.”
Read more in the full article here.
MacDailyNews Take: This seems like it might bode well for Apple’s rumored over-the-top TV service, but, keep in mind: HBO Now launched with a 30-day free trial and the best it could do 7th place. Let’s see where it goes from here.
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