Apple CEO Tim Cook talks Edward Snowden, Apple Car, and Steve Jobs

Tim Cook appears to be using his international tour, which so far includes Israel, Germany and the UK, to push a second product every bit as hard as the Apple Watch: privacy,” Ben Lovejoy reports for 9to5Mac. “In an interview with the German newspaper BILD posted yesterday (paywall), Cook went as far as to praise Edward Snowden for his role in prompting discussion of the issue. ‘If Snowden did anything for us at all, then it was to get us to talk more about these things. [Apple’s] values have always been the same,’ [Cook said].”

“‘If you ask me what we are working on I’m not going to answer this question.’ Asked about the Apple Car, he replied simply: ‘I have read the rumours. I can’t comment on it,'” Lovejoy reports. “Shortly after what would have been Steve Job’s 60th birthday, Cook described Steve as the best teacher he’d ever had. ‘He may not always get the appropriate credit for this, but he was by far the best teacher I ever had. You will probably never read this in a book because people focus on other parts of his personality. He taught me that the joy is in the journey. That it’s not in an event, it’s not in shipping a product or an award. It’s in the journey itself.'”

Read more in the full article here.

20 Comments

    1. We need to establish a Steve Jobs School Of Business where today’s kids can go and learn about modern, insightful business practices. In contrast: Most kids graduating with MBAs from today’s average business schools have Not-A-Clue how to be Apple. Just the opposite.

      1. Its not the average b-schools that are the problem. It’s the elite schools who send their spawn to Wall Street and corporate board rooms to do any unspeakable act requested, if the numbers work in their favor. Jobs wanted to touch the universe. These guys just want to get their po-pos patted by the 0.1%. They’ll never get it.

        1. As I, by necessity, study psychopathy (with the help of my friend Jonas) I continually come across the fact that there are two distinct groups. There are those who are born psychopathic and those who make the choice to BE psychopathic. This latter group is commonly found among the biznizz bozoz with MBAs. Self-compromise and self-destruction for the sake of what amounts to GAME PLAYING. Their role in the game is essentially the Snidley Whiplash archetype, the baddy who’ll do anything for symbols of power and wealth within their chosen game.

          Then there is the Apple company philosophy which boots out the villians and seeks out the altruistic, creative, constructive and positive, most days. 😀

  1. Tim Cook: “If Snowden did anything for us at all, then it was to get us to talk more about these things.”

    Let’s see how Tim compares to others:

    One Pentagon offical who told BuzzFeed: “I would love to put a bullet in his [Snowden] head,”

    A NSA analyst who told BuzzFeed: “In a world where I would not be restricted from killing an American, I personally would go and kill him [Snowden] myself,”

    A defense contractor who told BuzzFeed: “His [Snowden] name is cursed every day over here, most everyone I talk to says he needs to be tried and hung, forget the trial and just hang him.”

    An army intelligence officer who told BuzzFeed: “I think if we had the chance, we would end it very quickly, Just casually walking on the streets of Moscow, coming back from buying his groceries. Going back to his flat and he is casually poked by a passerby. He thinks nothing of it at the time starts to feel a little woozy and thinks it’s a parasite from the local water. He goes home very innocently and next thing you know he dies in the shower.”

    It’s pretty clear that Apple’s work on a car/vehicle is only one step. For Apple to really flourish, they should consider creating their own nation, or at the very least move their headquarters to a free and civilized nation. Maybe that’s what Tim is doing on this tour, shopping for a new headquarters because after what he’s just said, I sure there is going to be a meeting with Pentagon officials, NSA analysts, defense contractors and army intelligence officers….

    1. The Snowden (US patriot) hate from #MyStupidGovernment simply points out that my country needs a new revolution to reestablish the rule of law, as designed by the forefathers, as opposed to:

      – Rule by FUD
      – Rule by enabled catastrophic disasters (9/11)
      – Rule by the highest paying constituent
      – Rule by corporate oligarchy
      – Rule by lobbyists
      – Rule by media propagandists
      – Rule by the willfully ignorant
      – Rule by political parties and career politicians

      And so on. It could happen! I can dream! 😀

      1. Yes, you are right there is a need for a revolution at your country, I’d even go insofar as saying a civil war, as gruesome as that may sound.

        In hindsight I believe that your forefathers, America’s forefathers gave the right to bear arms and I do believe that part of this approach was to ensure that the country would never ever again be under the thumb of a tyrant. Ironically there is now a tyrannical system and the arm bearing descendants don’t seem to mind.

        Rule by love, and the wonderful ideals of your constitution.
        Lead by doing, global salvation. I like the man landing on the moon idea. Pull the world together.

        The rest, well one needs to let responsible people lead. The system as it is, well I look at it very simply.
        A left wing bird will fly in a circle.
        A right wing bird will fly in a circle.
        A bird that soars and gets somewhere uses both wings.

        Always a pleasure Derek.

      2. I’m not sure the framers of the Constitution would not have revolted against the current government. The current thinking seems to be “If citizens don’t know, just lie and they’ll go away.” Patriot Snowden would be welcomed among the framers. I’m not sure many members of our government could pass muster with them.

    2. It’s all about perspective. The NSA is tasked with a job, where scouring communications is a key component. Snowden made that job infinitely more difficult. Apple recognizes that people want their privacy preserved as much as possible. There are people that see denying the NSA and their counterparts the ability to scan the data as an important preservation of the essence of our liberty. And there are those are comfortable in granting the intrusion with the belief that it will keep us all safer from another 9/11-like attack. I’m really not sure where I fall: Principle or Practicality? In many ways we already compromise personal liberties for the common good, so the question is how far is too far. I really don’t know the answer.

      1. Spark,
        The problem is that government is so inept and so corrupt that it just makes a mess out of things. Individuals in NSA and FBI get caught using the information for personal benefit. Shouldn’t they be shot for that???
        Politicians take the info and try to get more power and money from that knowledge.

        I would trust an honest open minded individual to do the right thing, but these guys only care about themselves. Even the police are getting caught KILLING, LYING, covering up and involving judges and other politicians.

        If we cannot trust the government to do what is right, then we have to watch then like a hawk…. Reagan,,, Trust… but verify. Sounds like good words.

      2. A delightful thought provoking post, thanks Spark.

        My slant and I could be wrong is that the NSA is tasked to do a job within the parameters of your constitution. As you said, Snowden made that job more difficult but your constitution did not, as from how I see it, it was by passed, and violated. Yes I could be wrong about that.

        Principles should be practical. That’s something I find about the constitution, it is practical, it’s worked for a long time. Why it’s being flushed down the toilet, is beyond me, a weak society? Corrupt leadership.

        Who knows. You really don’t know the answer. That’s a statement that gets a thumbs up from me. It’s not easy, that’s for sure but the principles of civilized conduct on the part of the NSA and others has gone out the window. That’s going to make future practice even harder.

        Thanks for the dialogue, it’s an issue of course that I take very seriously and I’m glad others are talking about it as well.

        I also like Eldernorm’s post below. He talks about trust, and that trust has been eroded by the actions we have seen. It’s going to be a challenge to regain that trust and it’s going to take some outstanding action.

        Gosh I’m glad I’m an optimist.

    3. You reactions proves that you are one of the bathroom spies from the so called defense/military of united states. Its transparent that your good in dividing a nation like GULF and sell arms to a group who should support you and then loot oil from back doors of that country with the help of reign who will be holding guns and weapons made in USA. You are support Pakistan and supplying arms to attack India and force us to buy arms from you. Weapon seller and creator of terrorists. Shame on you and your self-gain military groups.

  2. Have you all seen the recent picture of some few new found galaxies?
    Hey! Let us put all this shit of restrictive nationalism on side and change glance!
    There’s more in life then sticking to narrow concepts, such as “nations”, “religions” and “political convictions”. The universe around is too big to remain caught by these trifles!

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