“It happens each time there is talk that Apple is preparing to enter a new product category: industry leaders issue the standard statement that they’re unfazed by potential Apple competition because 1) Apple makes computers and 2) this is their turf, their expertise,” Zac Hall reports for 9to5Mac.

Hall reports, “Almost like fulfilling the prophecy, head of Mercedes-Benz cars Dieter Zetsche recently did just that while discussing the rumor with Australian publication motoring.com.au: ‘If there were a rumour that Mercedes or Daimler planned to start building smartphones then they (Apple) would not be sleepless at night. And the same applies to me.'”

Read more in the full article here.

MacDailyNews Take: Palm-esque.

We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.Ed Colligan, Palm CEO, November 16, 2006

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]