“Last week, Xiaomi CEO Jun Lei said that he expects the smartphone manufacturer to take the number one sales spot in smartphones over the next decade. Lei had a chance to emphasize his belief at the World Internet Conference in Wuzhen China, taking to a panel to accentuate the company’s growth in smart devices,” Electronista reports. “To do so, the Chinese company will need to overtake the number one and two companies Samsung and Apple, something that Apple Senior Vice President of Legal and Government Affairs Bruce Sewell believes ‘won’t be so easy.'”

“‘I believe that no one thought the Xiaomi from three years ago, which just made its first phone, would later rank as the third largest player,’ said Lei. ‘India is becoming our largest overseas market. Within five or 10 years, we have the opportunity to become the number one smartphone company in the world,'” Electronista reports. “Critics say that if Xiaomi has any ambitions of expanding much beyond where it already has, it will need to abandon its primary approach to selling smartphones, which is to slavishly copy Apple’s designs in both hardware and software. The Cupertino company has not sued Xiaomi over its flagrant copying, due to the weak court systems for such matters in the two primary countries where the company operates.

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MacDailyNews Take: Unit share does not make a company #1 in anything but unit share.