To mark World AIDS Day 2014, Apple and leading app developers are inviting customers to help (RED) achieve the goal of an AIDS-free generation. For the next two weeks, a special section of the App Store called Apps for (RED) will offer 25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight AIDS. In addition, Apple will donate a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year: Friday, November 28 and Monday, December 1.
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO, in a statement. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”
Apple and App Store developers will generate donations for (RED) in several ways over the next two weeks:
• From Monday, November 24 through Sunday, December 7, the App Store’s Apps for (RED) campaign will feature 25 fan-favorite apps with exclusive new content. Every time a customer purchases a participating (PRODUCT)RED app or an exclusive In-App Purchase, all proceeds will go to the Global Fund.
• On Friday, November 28, Apple customers in the US will receive a special edition (RED) iTunes® gift card with the purchase of select Apple products. For each gift card distributed, Apple will also donate a percentage to the Global Fund.
• On Monday, December 1—World AIDS Day—Apple will donate a portion of every sale at Apple’s retail and online stores to the Global Fund to fight AIDS.
“Apple isn’t just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” said Bono, co-founder of (RED). “I couldn’t be prouder to work with them.”
Apps for (RED) marks the first-ever global App Store initiative in support of (RED). Participating developers have created (RED)-inspired content and experiences for their fans to enjoy, including:
• Angry Birds players can perfect their bird-flinging with (RED)’s Mighty Feathers and challenge themselves to a bonus golden egg level.
• Bubble Witch 2 Saga offers new (PRODUCT)RED levels across all 17 episodes of the game. Gold bar currency purchases will be donated to (RED).
• CSR Racing delivers new in-game thrills with the highly anticipated Mercedes Benz-AMG GT.
• Clash of Clans warriors can prepare for battle with special edition (PRODUCT)RED gems and display a (RED) badge of honor on the village’s town hall.
• Clear’s users can perfect their organizational skills with a new (PRODUCT)RED theme which appears automatically with all new downloads.
• Cut the Rope 2 unveils a wide selection of (PRODUCT)RED items including a new red hat, red touch print, red balloons and a red ginger cookie.
• Despicable Me: Minion Rush reveals a new Lifeguard minion that helps players boost their banana collection skills by 200 percent.
• DJay 2’s spin tables turn (RED) and offer DJs a special sound pack.
• FarmVille 2: Country Escape players can “Roll out the RED Carpet” and purchase limited-time items such as the Cozy Cow, St. Bernard and more.
• FIFA 15 Ultimate Team players can compete in a (RED) Tournament and Team of the Week event. All winners will be awarded football superstar and (RED) Ambassador Rafa Marquez.
• Frozen Free Fall unveils a magical new (RED) Challenge in the Kingdom of Arendelle, and offers an exclusive combined offer of 1 power-up, 1 snowball and 3 lives.
• GarageBand users can now purchase an exclusive collection of 300 guitar, bass, synth and drum loops to create even more amazing music.
• Kim Kardashian: Hollywood’s aspiring celebrity players can treat themselves to (PRODUCT)RED items including (BEATS)RED Solo2 headphones. Kris Jenner, the first family member to join Kim’s in-app world, will make her in-game debut on December 1.
• Heads Up! competition heats up with an exclusive new deck featuring (RED) words.
• The Human Body debuts the Immune System feature, educating users on how the body fights pathogens. The accompanying handbook features a new section on HIV/AIDS.
• Kitchen Stories Cookbook will offer a special-edition holiday recipe pack, featuring dishes from renowned chefs Mario Batali, Martha Stewart, Luke Holden and Michael Lomonaco.
• Monument Valley offers a whole new chapter of Ida’s Journey, marking the final new feature of the game.
• Over customers have access to a wide selection of (PRODUCT)RED fonts and inspiring artwork, specially created by six artists. Users can share photos with the (RED) brackets overlay to help spread awareness.
• Paper by FiftyThree enthusiasts can enjoy a new (PRODUCT)RED Essentials Pack including Sketch, Outline, Write, Color and Mixer tools.
• Puzzle & Dragons players have exclusive access to the new (PRODUCT)RED magic stone.
• Rayman Fiesta Run introduces a new (RED) edition to their wacky Fiesta world, and players can purchase a pack of three new costumes for Rayman, Globox and Teensy characters.
• Star Walk 2 users can learn more about Mars with the comprehensive new RED Planet feature.
• Sims FreePlay features a special community challenge that unlocks various rewards, and players can purchase limited-edition (PRODUCT)RED items such as a swimming pool, party plane and piñata.
• Threes! turns (RED) with a limited-edition (PRODUCT)RED theme.
• Toca Boca paints Toca Town (RED)! Kids can discover new (RED) diamonds, sample (RED) ice cream in the app and look for other surprises throughout the game.
More information about Apple’s World AIDS Day 2014 campaign, including Apps for (RED), is available at www.apple.com/red.
Source: Apple Inc.
Looking forward to World Cancer Day. Cancer kills 50 times more people then AIDS.
Heart disease kills way more people than cancer, but that’s not a valid excuse for ignoring cancer. Many serious diseases need attention and funding.
So much money and effort has been donated for a “cancer cure” for as long as I can remember, that being about 40 years.. Absolutely nothing has come of it. Nothing will because the drug companies love cancer, it makes them so much money. They control all the research and there is no reason for them to find a “cure”.
I’ve worked in a pharmaceutical company for decades and was diagnosed with cancer last year. I can say with 100% certainty you have utterly no idea what you’re talking about and I find your comments offensive. Comment on what you know about. That should limit your posts.
Oh I see, a pharma employee telling us that pharma is not bad.
Thank you for that.
Wow! You certainly changed my mind. Your ad hominem reasoning and unsupported opinions are a certainly a much more compelling argument than my decades of seeing what actually happens. From here on, I promise not to let fact, analysis, and experience get in the way of my opinions.
IndyMac, if you take the chemotherapy you will recover a bit at first. If the cancer returns further chemo will make it worse and you will not make it. I wish you good luck and urge you to look at the Burzynski footage!
Watch it! You too Theloneious.
working in a company in a specific industry/market segment is not tantamount to running the industry.
Having seen what happened to two great men who had cures for certain types of cancer I can tell you that Terry’s comment about drug companies loving cancer because it gives them a lot of money (and power and control) is very valid.
The pills and drugs to nuke the cancer paradigm rules pretty well rules the day, the drain the swamp and super boost the environment, well that’s still a far fetched notion that modern medicine for the most part still wants nothing to do with.
It isn’t much different than Microsoft running a very successful FUD drive and a divide and conquer (embrace extend extinguish) approach. Through it all fortunately Apple has survived and now finally some folks are getting the idea of an ecosystem, a systematic holistic life supporting approach. It’s still met with resistance, a lot of resistance.
Finding a cure for group of cancer has economic implications. It also has implications on the ecosystem.
Good luck with your treatment.
You don’t have the power to offend me and as I am never 100% certain of anything I may comment about stuff I know nothing at all.
So maybe just maybe this whole post is one sick lie.
Then again, maybe it isn’t.
Cancer is a complex genetic and epigenetic problem that can occur by many different pathways. It is not surprising that progress has been very slow.
Saying nothing has come of it or that there are people acting to hamper a cure is a disservice to all the work and progress that have been made on a problem which has proven as difficult to solve as aging itself.
One day when their is a cure, it will be because scientists never gave up despite a lot of disappointments on the way.
in the absence of a ‘cure’ the prudent path is prevention. the old saw says we are what we eat, which is an excellent starting point.
personally, my diet is largely paleo and to the extent that it’s feasible, organic.
“… Absolutely nothing has come of it….”
This could possibly be the biggest lie I’ve seen on the Internet this year. Or ever.
Heart Diseases: number 1 death cause.
Are they gonna make a Word Day to that or it doesn’t fit on New World ONU’s agenda?
No, AIDS is soooo more political correct.
http://www.who.int/mediacentre/factsheets/fs310/en/
Are you saying that all money donated to charity should go to heart disease? Tick off the biggest at the expense of all others, then work our way down the list?
Stop eating crap. Done!
AIDS on the other hand is not in your control. Plus a cure for AIDS could be a goldmine for a cure of so many other things.
Think!
On one hand we have people working to solve a deadly disease.
On the other hand we have gaz making snarky comments that people should only try to solve one disease at a time, an approach that would hold up success on many fronts.
I am going to side with the people doing good in the world.
Exactly right!
I don’t have an issue with left wing Tim supporting pet causes at the latest and greatest San Fran art opening fawning the enlightened cocktail crowd.
What I have an issue with is hoping Tim BREAKS OUT of the PC PRISON he is in and support causes that run the gamut of the political spectrum!
What about HUNTERS FOR THE HUNGRY?
What about CASTING FOR RECOVERY?
What about all the charities that help people in poverty, injured veterans without a job, the homeless and many, many more.
As others have pointed out — heart disease and cancer kill far more people than minuscule Aids statistics. Start there. Ebola is a far greater threat than anything mentioned.
But causes I referenced above are just not fashionable. Bono won’t fly in for a free concert and USA TODAY won’t banner the headline on page one as they did today.
Only liberal causes count in the elite suites, the media and the rest certainly not on Tim’s radar for political reasons — the WORST reason of all.
Pity the rich fools …
Why is (RED) Sometimes in brackets, then others it’s (PRODUCT)RED?
Officially, the branding is (PRODUCT)RED.
In shorthand, it is often represented as (RED).
Seems a bit backwards. I would have though PRODUCT(RED) would be more logical. Not that it really matters. Just seems a little odd.
AIDS IS A PREVENTABLE DISEASE. DONT WANT AIDS? DONT BE CARELESS IN YOUR SEX LIFE!
MORE PEOPLE NEED TO BE SAVED FROM CANCER, BUT TIM COOK DOESNT CARE ABOUT THAT
Actually, it was Steve Jobs who started the (PRODUCT)RED work many years ago.
You may want to check your CAPS LOCK key; it seems to be stuck.
As for AIDS as a preventable disease, apparently many Americans (as well as those in other developed countries) have discovered that it is preventable and have figured out how to protect themselves against it, which explains the decline in the rate of growth of the disease.
Unfortunately, in the developing world, especially in Africa, your advice is useless. AIDS is a disease that affects societies where their social norms make it impossible for people to protect themselves. Men are wantonly promiscuous, and their wives (and mistresses, and other prostitutes) end up the victims of their promiscuity. Add to that governments’ refusal to acknowledge AIDS as a crisis (due to its lingering gay stigma that came from the developed world) and you no longer can control it.
Yes, because HIV has never been transferred through any other means. I’m sure children born to parents with it will be happy to know you blame them for the actions of their parents. And people who have received it through blood transfusions will be ecstatic. Not huge numbers on that basis, but you can’t just ignore HIV/AIDS.
AIDS is a virus. If it mutates you will get it too.
The AIDS virus is also a very “clever” virus. Knowing how to defeat this virus can give mankind on inkling into solving other medical problems. Some that might not even exist yet. Using a virus to attack cancer cells is even a possibility.
Try to think a little. Think different.
What right do you have to declare Tim Cook’s views on cancer? None.
What useful reason is there to hold up a cure for one disease until a cure is found for a completely different disease? None.
What benefit does all-caps bring to irrational statements? None.
Precisely!!!
But liberals just say no … pity.
I love the idiots who seem to think that by supporting a particular charity Apple don’t care about anything else, and in fact seem to want people with other diseases to die or something. If you don’t want any money to go to this charity, then don’t buy a (RED) product.
Then there’s the idiots who think Apple’s billions should be used to cure all the world’s ills.
I say that they use some of the money to educate teens on the lifelong disaster abortion causes in their lives. After all stopping abortion is saving lives. Just my two cents. I really can’t stand the murdering of babies either.