“I’m not even sure we can call it a watch. Okay, it goes on the wrist, and it happens to tell the time, but that’s about where the similarities between Apple’s just announced watch and the hand-assembled, often painstakingly finished mechanical watches we write about, and obsess over, end,” Benjamin Clymer writes for HODINKEE which specializes in wristwatch news and reviews. “I was lucky enough to be invited to Cupertino to witness the announcement of the Apple Watch firsthand, and though I do not believe it poses any threat to haute horology manufactures, I do think the Apple Watch will be a big problem for low-priced quartz watches, and even some entry-level mechanical watches.”

“In years to come, it could pose a larger threat to higher end brands, too. The reason? Apple got more details right on their watch than the vast majority of Swiss and Asian brands do with similarly priced watches, and those details add up to a really impressive piece of design,” Clymer writes. “It offers so much more functionality than other digitals it’s almost embarrassing. But it’s not perfect, by any means.”

Apple Watch, Apple Watch Sport, Apple Watch Edition

“The overall level of design in the Apple Watch simply blows away anything – digital or analog – in the watch space at $350. There is nothing that comes close to the fluidity, attention to detail, or simple build quality found on the Apple Watch in this price bracket,” Clymer writes. “The rounded edges are very Apple, even very Marc Newson, who, based on absolutely nothing but a gut feeling, I’m sure had something to do with the design of the Apple Watch. Why? Just look at it… Read on to hear my thoughts on the Apple Watch, from the perspective of a watch guy. Oh, and there are dozens of in-the-metal pictures, too.”

Tons more in the full article – highly recommendedhere.

[Thanks to MacDailyNews Reader “AdMan” for the heads up.]

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