“This is a story about the Apple Watch,” Derek Thompson reports for The Atlantic. “It starts on Friday, June 29, 2007. Days before the iPhone debuted, the market research company Universal McCann came out with a blockbuster report proving that practically nobody in the United States would buy the iPhone.”

“Solid survey research suggested not only that the iPhone would fail, but also that it would fail particularly hard in the United States because our phones and cameras are good enough, already,” Thompson reports. “That’s the story you might not know. What happened next is the story you do know.”

“Today, there are lots of people saying ‘I have no idea why I could buy a $300 smartwatch with no battery life when I have an iPhone.’ They are telling the truth. They really can’t imagine owning a smart watch,” Thompson reports. “But the moral of the story is that it doesn’t matter that they’re telling the truth.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “BD” for the heads up.]

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