“As noted by Apple, the new options are now available for developers and advertisers, opening up new avenues of revenue for so-called ‘freemium’ apps: ‘Now you can deliver highly engaging ads from leading brands. Optimized for your app, pre-roll video and full-screen interstitial banner ads are now available on iOS,'” Campbell reports. “Full-screen interstitial banners allow a single ad to be displayed as a full page of content either as a static element or a transitional screen sandwiched between two app sections… Video ads automatically appear for users in 16:9 or 4:3 aspect ratios and come in 15, 30 or 60-second blocks.”
Read more in the full article here.
MacDailyNews Note: In a semi-related note, for awhile now, off and on, we’ve been dealing with rogue third-party ad for apps (games, mostly; for example: Cookie Jam) that take over the iPhone screen which we MOST CERTAINLY DO NOT intend to run. These apps are not the same as described above as they don’t have a close button. This is a frustrating situation for users and for us. We hope third-party ad networks can finally get a handle on this issue sooner than later. We have no idea these ads are running until we get user complaints. If you see an ad that takes over your iPhone screen, please use the contact link above and let us know ASAP. Grab a screen shot for us if you can. We will then attempt to track down and block it. We apologize for the frustration.
As always, we recommend using our iOS app, which delivers a better experience for iPad and iPhone users than visiting the main web site in Safari for iOS devices.
UPDATE, 8:20pm EDT: We have found, and nuked, the offending Candy Jam ad! Thanks to all who helped us track it down!
[Thanks to MacDailyNews Readers “Lynn Weiler” and “Dan K.” for the heads up.]
Apple’s iAd Producer now supports full-screen iPhone ads – May 23, 2014
Apple bringing full-screen video iAds to iPhone, iPad, and iPod touch – March 5, 2014