“The look, feel and data [for Apple’s iOS Weather app] has been provided to Apple by Yahoo for many years, part of a deal that sends a lot of traffic back to the Internet portal and spurs a multitude of downloads of its own handsome weather app. So attractive, in fact, that the refurbishment of it was much touted by CEO Marissa Mayer and was well received by reviewers and users. The kudos were much deserved,” Kara Swisher reports for Re/code. “But in the fall, Yahoo’s weather relationship with Apple will be blown off the device, a development that is a big miss for Mayer, who has aggressively pushed the company’s mobile efforts as a key part of Yahoo’s turnaround.”

“The situation Yahoo finds itself in is due to a very crafty deal engineered by former Yahoo board member and Weather Channel CEO David Kenny, who has essentially shoved Yahoo off the key smartphone to be replaced by a new offering that he has been developing since he took over the weather news and information service last year,” Swisher reports. “The irony? Yahoo’s weather app and services have long been powered by the Weather Channel, part of a longtime partnership it has had with the Silicon Valley Internet giant.”

Yahoo CEO Marissa Mayer (photo by Brigitte Lacombe)

Yahoo CEO Marissa Mayer (photo by Brigitte Lacombe)

“In simple terms, Yahoo had slapped a pretty chrome cover on it and Weather Channel provided the more substantive back end and critical weather data. To convince Apple to make the shift and cut Yahoo out of the middle, the Weather Channel added a lot more technology and information to the offering that it does not provide to Yahoo,” Swisher reports. “What some inside the company are worried about next is the fate of the stock app it also provides to Apple’s mobile device, which some think could be next to go in favor of other providers such as Bloomberg, CNBC or Reuters.”

Much more in the full article here.

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]

Related articles:
iPhone 6 likely to sport barometer, air pressure sensors to measure altitude, weather – June 18, 2014
Apple TV adds Disney Channel, Weather Channel, Vevo – August 27, 2013