Why Apple dumped Marissa Mayer’s Yahoo for The Weather Channel in iOS 8 Weather app

“The look, feel and data [for Apple’s iOS Weather app] has been provided to Apple by Yahoo for many years, part of a deal that sends a lot of traffic back to the Internet portal and spurs a multitude of downloads of its own handsome weather app. So attractive, in fact, that the refurbishment of it was much touted by CEO Marissa Mayer and was well received by reviewers and users. The kudos were much deserved,” Kara Swisher reports for Re/code. “But in the fall, Yahoo’s weather relationship with Apple will be blown off the device, a development that is a big miss for Mayer, who has aggressively pushed the company’s mobile efforts as a key part of Yahoo’s turnaround.”

“The situation Yahoo finds itself in is due to a very crafty deal engineered by former Yahoo board member and Weather Channel CEO David Kenny, who has essentially shoved Yahoo off the key smartphone to be replaced by a new offering that he has been developing since he took over the weather news and information service last year,” Swisher reports. “The irony? Yahoo’s weather app and services have long been powered by the Weather Channel, part of a longtime partnership it has had with the Silicon Valley Internet giant.”

Yahoo CEO Marissa Mayer (photo by Brigitte Lacombe)
Yahoo CEO Marissa Mayer (photo by Brigitte Lacombe)
“In simple terms, Yahoo had slapped a pretty chrome cover on it and Weather Channel provided the more substantive back end and critical weather data. To convince Apple to make the shift and cut Yahoo out of the middle, the Weather Channel added a lot more technology and information to the offering that it does not provide to Yahoo,” Swisher reports. “What some inside the company are worried about next is the fate of the stock app it also provides to Apple’s mobile device, which some think could be next to go in favor of other providers such as Bloomberg, CNBC or Reuters.”

Much more in the full article here.

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]

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iPhone 6 likely to sport barometer, air pressure sensors to measure altitude, weather – June 18, 2014
Apple TV adds Disney Channel, Weather Channel, Vevo – August 27, 2013

39 Comments

  1. I still don’t get why the iPad doesn’t get weather too? Just weird. That said, Yahoo weather has been pretty accurate for the most part – could care less who they use, as long as it’s accurate…

  2. Yahoo’s weather app is beautiful.

    The Weather Channel’s current app is mediocre. The website even more difficult to use.

    The Yahoo weather app is my “go t0” app when I want a quick update and I’m sure that will continue to be the case in iOS 8.

    1. I agree, but to be clear, we’re talking about Yahoo Weather! not the default Apple Weather app powered by Yahoo. I replaced that with the Yahoo Weather! app a long time ago as my default.

  3. Doesn’t really matter as it seems Comcast, Bain Capital and Blackstone own The Weather Company, parent of The Weather Channel, Weather Underground and Intellicast, amongst ofters.

  4. Don’t use the native weather app, never have, I use WeatherPro; being Europe based, in Holland, and with a big London office, their forecasts are highly accurate, and are used by the Press Association.
    Much better forecasts than the Met Office, and the satellite view and precip radar are superb for seeing the weather as it’s happening.

  5. I’ve found the yahoo data through iPhone to be next to useless… I ask siri, then go to the weather channel app and they say 2 completely different things (weather channel being way more reliable). This is in NYC. I find it hard to believe they’re getting the data from the same place. The layout and presentation is just fine, it’s the data that’s not reliable. I’m not sad to see the switch, but it does suck for yahoo…

  6. Yahoo’s own weather app is beautiful. Very clean and straightforward.
    It’s one of the best looking app out there.
    And isn’t the current weather app(native iOS app) also based on yahoo weather’s app design other than yahoo being the content provider?

  7. I kind of care how my apps look and work, but for weather, I want data. Lots of it. Tons of it. I want to drown in data. I don’t really care if the icon for the day has a little cloud or a medium sized cloud. A little icon and a high/low temp just isn’t enough. I’ve been on Weather Bug lately, but Weather Channel is good too. There are some good farm report and aviation apps out there that are THICK with data, but the best of those can actually have a little too much data. Built-in iPhone (yahoo) weather data = crap. Interested to see how deep we’ll be able to get with TWC built-in.

    1. For years I’ve toyed with notions of what it would take to make a great weather app, for my standards. I’d like viscerally clear conditions, near-term forecast, next precipitation, etc. But I also am interested in retrospective info, for instance, yesterday’s temperature trend line, etc.

      Some things are easier to interpret as trend lines or color maps, which I’ve not seen used much.

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