What is ‘below cost’ in e-book pricing?

“Today’s big overnight news is that Apple has settled with consumers and states in a pricing suit, the details of the settlement as yet undisclosed,” John Biggs reports for TechCrunch. “Don’t worry: you won’t have to register a $10,000 windfall with the IRS because Apple asked publishers to raise prices and force Amazon to do the same in order to beat Bezos’ $9.99 stranglehold on the e-book giant. Instead, lawyers will get a lot of money and Amazon will win again.”

“In short, Apple was sued for working with publishers to get out of a nasty relationship with Amazon,” Biggs reports. “While no one is blameless here, this lawsuit shouldn’t have happened.”

“But within the news is a very interesting point: It’s the idea that Amazon was selling ebooks ‘below cost’ at $9.99 and that there was a real cost involved in selling access to a conglomeration of bits,” Biggs reports. “What is ‘below cost’ in publishing? Given falling author advances, the move from printed books to e-books, and the general lack of interest in long form reading except in young adult and niche publishing, I doubt anyone knows what a book ‘costs’ anymore.”

Read more in the full article here.

MacDailyNews Take: Apple did nothing illegal (there simply is no evidence) and we hope justice will finally prevail upon appeal in the hands of a competent judge.

This settlement is contingent upon the outcome of appeal.

Related articles:
Apple’s Star Chamber: An abusive judge and her prosecutor friend besiege the tech maker – December 5, 2013
In pretrial view, judge says leaning toward U.S. DOJ over Apple in e-books case – May 24, 2013
Lawyers have complained for years that Judge Denise Cote pre-judges cases before she enters the courtroom – August 14, 2013

Apple settles e-book antitrust case with U.S. states; contingent on outcome of Apple’s appeal. – June 17, 2014
Stephen Colbert goes after Amazon, offers ‘I didn’t buy it on Amazon’ stickers – June 5, 2014
Amazon’s Bezos has gone too far: The e-book monopolist may finally face a court of law – May 25, 2014
U.S. Federal Puppet Denise Cote: ‘Apple’s reaction to the existence of a monitorship underscores the wisdom of its imposition’ – January 16, 2014
Judge Denise Cote denies Apple request block her friend as ‘antitrust compliance monitor’ – January 13, 2014
Antitrust monitor Bromwich rebuts Apple accusations of ‘unconstitutional’ investigation – December 31, 2013
Apple seeks to freeze its U.S. e-books ‘antitrust monitor’ – December 15, 2013
The persecution of Apple: Is the U.S. government’s ebook investigation out of control? – December 10, 2013
Apple’s Star Chamber: An abusive judge and her prosecutor friend besiege the tech maker – December 5, 2013
Apple takes aim not just at court-ordered e-books monitor, but also at U.S. District Judge Denise Cote herself – December 2, 2013
U.S.A. v. Apple: Judge Denise Cote assigns DOJ monitor in Apple ebook price-fixing case – October 17, 2013
U.S.A. v. Apple: Judge issues injunction against Apple in ebooks antitrust case; largely in line with what DOJ wanted – September 6, 2013
U.S.A. v. Apple: Judge Denise Cote says Apple needs third-party supervision after ‘blatant’ ebook price fixing – August 28, 2013

Reader Feedback (You DO NOT need to log in to comment. If not logged in, just provide any name you choose and an email address after typing your comment below)

This site uses Akismet to reduce spam. Learn how your comment data is processed.